Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
How Gen Z is Redefining Influencers
If the children really are our future, brands and retailers better be prepared to have a digital relationship with them.
Articles
Iconic Fashion
When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is rooted in workwear but its been…
Articles
Post NYFW
New York Fashion Week just wrapped up the Spring/Summer 2019 shows, yet it's mid-September. Despite regular discussion about the industry's need for speed, and a consumer that has a see…
Articles
Social Influencers
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As brands try to weed out who…
Articles
Streetwear’s Not Going Anywhere
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a lot to be greasy-looking, and others…
Articles
Battle of the Bottoms
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…
Articles
C’Mon Get Healthy
They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being…
Articles
Innovation & Culture
Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market.…
Articles
Reading, Writing, & Arithmetic
It may seem like graduation caps have barely hit the ground, but back-to-school shopping is right around the corner for millions of families. And as much as reading, writing, and…
Articles
Beyond Millennials
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts swiping to get the image to…