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Consumers

Reaching 2025’s Health-Minded Consumer with “Plant-Based” Apparel

We all have them, that one friend who regularly posts about plant-based eating. But as folks contend with their New Year’s resolutions – especially those in the “This is the…

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Retail/Brands

Once the Holidays Wrap, These are the Retail Trends to Expect for 2025

We’re at the precipice of the year-end holidays and the New Year sits in the wings, waiting to step into the spotlight. For retailers, it’s a time to examine what…

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Retail/Brands

Check It Out: Why Cotton Fits Best in the Current Fashion Landscape

It’s the end of the year, and while winter has many people dreaming of curling up with a soft blanket and a good book, the reality is usually mad dashes…

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Retail/Brands

Where to Find Stability Amid Uncertainty in Current State of the Industry

It’s the end of the year, time to take stock and… what’s this? Gap profits are up, Target’s Q3 profits dropped significantly, and potentially everyone is wondering how new tariff…

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Consumers

America Recycles Day Isn’t Just About Bottles & Cans

America Recycles Day rolls in on November 15 and it stands as a prime occasion to promote the recycling of clothes and textiles. “Honestly, when most consumers think about recycling,…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.