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Consumers

Quality & Durability Sought for All That Back-to-College Stuff

There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…

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Consumers

Beyond Price: How to Deliver to Parents & Kids This Back-to-School Season

The average parent is always looking for deals but perhaps even more so this Back-to-School (BTS) season, due to worries about rising costs and growth. This means retailers should expect…

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Retail/Brands

The Rise of Plastic-Free Fashion Amid Health Concerns Associated with Synthetic Fibers

When one thinks of Plastic Free July, the challenge to avoid all manner of plastic bottles, cups, and containers likely comes to mind. To be sure, that’s a central concern…

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Supply Chain

Why Natural Fibers are a Fashionable Option During Plastic Free July

The hazy days of summer are here and so is Plastic Free July. The global movement is a key initiative of the Plastic Free Foundation, whose vision is to see…

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Supply Chain

Cotton and the Supply Chain: Challenges & Opportunities in 2025

Tariffs, and the uncertainty around them, represent the latest challenge to the fashion industry and cotton supply chains. The corresponding implications for costs are just one factor decision makers are…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.