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Retail/Brands

Here’s How It Went and How It May Go: Retail in 2026 

Despite uncertainty before the holiday season, retail sales saw strong growth, according to the National Retail Federation (NRF). But spending wasn’t equal among age and economic classes. And that gap…

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Retail/Brands

New Year Wellness & Fitness? Here’s How Apparel Brands Can Help Consumers Reset

The wellness economy is one that “enables consumers to incorporate wellness activities and lifestyles into their daily lives,” according to the Global Wellness Institute (GWI). That includes physical activity, spas,…

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Consumers

In the Age of GLP-1s, Plus-Size Offerings Shrinking Faster Than Women

It seems you can’t watch TV, ride the subway or scroll a social platform without being hit with some sort of semaglutide or GLP-1 ad. And Americans are responding to…

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Supply Chain

From Farming to Fashion, the Trends Shaping the Cotton Industry for 2026

A year drawing to a close marks a time of reflection for many. And for two of the industry’s relentlessly hopeful sectors – farming and retail – it’s also a…

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Consumers

Here’s What to Know About Gen Alpha – Today’s Youngest Shoppers

Now that marketers have their heads wrapped around Gen Z and what they’re all about, it’s time to give a warm welcome to Generation Alpha, the youngest crop of consumers…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.