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Consumers

Why Comfort is Now King in Men’s & Women’s Bottoms 

It’s no secret consumers took to their pajamas and loungewear all day long during the COVID-19 pandemic. Although it has been years since the World Health Organization called an end…

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Consumers

This is Why World Cotton Day is Celebrated Around the Globe

Ever since 2019, World Cotton Day has been celebrated on October 7 to highlight the role cotton plays worldwide in job creation, poverty reduction and maintaining economic stability in cotton-producing…

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Retail/Brands

The Fashion Week Buzz: The Spring Scene Will Be Full of Natural Fibers

The New York Fashion Week and New York Men’s Day events wrapped last week, and it was clear from both runway shows and presentations that natural fibers like cotton will…

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Consumers

Why Natural Fibers Fit the Season’s Cozy Sleep/Loungewear Trends

Temperatures recently began cooling across much of the United States, even bringing frost warnings to parts of the Midwest. Inevitably, pumpkin spice everything starts popping up and thoughts turn to…

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Consumers

Quality & Durability Sought for All That Back-to-College Stuff

There’s a scene in the movie The Tender Bar, which is set in the 1970s and 80s,where the protagonist arrives for his first day of college. He’s alone, carrying only…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.