Our Survey Process

Cotton Incorporated collaborates with Bellomy Research (Winston-Salem, North Carolina) to complete more than 500 interviews per month with U.S. consumers between the ages of 13 and 70.

The Lifestyle Monitor™ data collection has been designed to provide an accurate snapshot of the U.S. population by collecting monthly data from a representatively balanced set of respondents. The respondent profile is distributed across six key demographic categories (age, region, ethnicity, marital status, income, and education). Additionally, the respondents are 60 percent female to better represent the textile shopper. A little over one-third (36 percent) of respondents have a household income of less than $35,000 and one-third (33 percent) have an income of $75,000 or more with a mean income for all respondents of approximately $66,000.

Thirty-six percent of the sample are college graduates. Fifty percent own a house or condo, 35 percent rent, 15 percent live with parents. Slightly over two-thirds of respondents are Caucasian, 25 percent are of Hispanic or Latino origin, 15 percent are African-American, 4 percent are Asian, and 4 percent are of other ethnic origins.