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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

This One Program Helps the Planet AND Brings Consumers to Your Store

America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…

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Consumers

Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton

In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…

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Consumers

Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time

There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…

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Consumers

Despite Decreased Inflation, Back-to-School May Be Impacted

Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…

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Consumers

How Blue Jeans Pair Perfectly with Circular Fashion

In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…

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Consumers

Here’s Where Young Shoppers Say Brands Really Need to Step Up

Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…

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Consumers

How is the Economy Affecting Apparel Shoppers?

Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…

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Consumers

Gen Z + Gaming = Fertile Retail Ground

While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…

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Consumers

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

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Consumers

New Consumerism: Who Today’s Shoppers Are & Where They Spend Money

If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…

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