Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles | Fashion & Apparel Trends
Here’s Where Young Shoppers Say Brands Really Need to Step Up
Amid ever more extreme weather events due to climate change, consumers are faced with how they can make a difference, especially when it comes to what they purchase — and…
Articles | Consumer Research
How is the Economy Affecting Apparel Shoppers?
Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…
Articles | Consumer Research
Gen Z + Gaming = Fertile Retail Ground
While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Articles | Consumer Research
New Consumerism: Who Today’s Shoppers Are & Where They Spend Money
If the last nearly three years have taught the industry anything, it’s that change can happen in multiple areas very quickly — think pandemic, gas prices, inflation — and their effects can change customer…
Articles | Fashion & Apparel Trends
From Prep to Skate, Men’s Must-Have Trends for Spring
The runways around the world are quiet now, and buyers have had time to digest the myriad of looks from New York to Europe to Asia. And while so much…
Articles
International Day Explains Why Cotton is More than Just a Commodity
This October 7 will mark the official United Nations (U.N.) World Cotton Day, when this humble plant and fiber is acknowledged not just for the fabric it brings to the…
Articles
Things to Know about Consumers & Inflation in China (Wave 2)
Things to Know about Consumers & Inflation in China (Wave 2)
Articles | Fashion & Apparel Trends
The Elements That Are Keeping Activewear Hot
The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a…
Articles
Gaining More from Customer Reviews
How often do you start a product search on Google? You’re not alone. Nearly half of all product searches start on the search engine. And the reviews attached to those…