Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…
Consumers
Articles | Consumer Research
This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades
Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…
Consumers
Articles | Consumer Research
This is How Parents Plan to Spend for Back-to-School 2024
Earlier this summer, Limited Too held a rooftop party in New York to kick off the return of the iconic tween brand before the start of the new school season.…
Consumers
Articles | Consumer Research
It’s Plastic Free July – And This Is Why Consumers are Concerned About Synthetics
Amazon recently announced it has replaced 95 percent of the plastic pillows used for packaging in the U.S. and plans to phase them out entirely by the end of the…
Consumers
Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Media
Consumers
Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…