Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles | Consumer Research
Gen Z + Gaming = Fertile Retail Ground
While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Articles | Fashion & Apparel Trends
From Prep to Skate, Men’s Must-Have Trends for Spring
The runways around the world are quiet now, and buyers have had time to digest the myriad of looks from New York to Europe to Asia. And while so much…
Articles | Fashion & Apparel Trends
Fashion & Natural Fibers
Microplastic pollution from synthetic textiles can be found all over the world — from Mount Everest, the highest point on the planet, to the Mariana Trench, the deepest oceanic trench…
Articles | Fashion & Apparel Trends
How Fashion Can Give the People What They Want
On World Oceans Day this past June, the U.S. Secretary of the Interior issued an order that aims to reduce the sale and distribution of single-use plastic products and packaging,…
Articles
Made in the USA
In a few short days, America will be celebrating its independence and all things American. And even though most apparel sold in the States is made offshore, there is a…
Articles
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well that will lead the way to success. Experts says engaging, empowering and collaborating with…
Articles
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just because that’s the way it’s always been. After all, the pandemic brought on stress…
Articles
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.” Sure, they may both sound odd as far as trends go. But this is…