Insights
Data and analyses of consumer attitudes, preferences and shopping habits.
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....
What It Will Take For Baby & Kid’s Market To Overcome COVID
When the COVID-19 pandemic struck and stay-at-home orders began to occur across the country, there was...
COVID-19 & Consumer Concerns in China (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
COVID-19 & Consumer Concerns in Mexico (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
Here’s How Textile Recycling is Redefined for New Era
When people go through their closets, they usually end up with three piles: what to keep,...
10+ Things To Know About Garment and Care Labels
Things-To-Know-About_Garment-Care-Labels_US
The Urgency in Selling Home Comfort for Holiday 2020
For some people, it’s just not the holidays without curling up with a favorite blanket and...
Data and analyses of the cotton textile retail sector, including fiber share by category.
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....
Digital Shopping & Sustainability
The COVID-19 vaccine rollout is finally offering a glimmer of hope that the worst of the pandemic times are behind us. It may take...
Here’s How Textile Recycling is Redefined for New Era
When people go through their closets, they usually end up with three piles: what to keep,...
How Best to Sell Everywhere Today’s Customers are Looking
Consumers are more empowered than ever, and it’s these unrestricted shoppers who will be driving the...
The Urgency in Selling Home Comfort for Holiday 2020
For some people, it’s just not the holidays without curling up with a favorite blanket and...
Here’s How Retailers Can Leverage AI During COVID
If it feels like the 47th month of the pandemic, you’re not alone. Sure, there were...
How to Tell Your Brand’s Story and Meaningfully Connect
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages...
Data and analyses of trends in the cotton textile supply chain, including commodity economics.
Supply Chain INsights: the Seal of Cotton Trademark
Download the Supply Chain INsights_Seal of Cotton Trademark
Why World Cotton Day Gets Global Recognition
Because man can’t live by stress alone, happy diversions are welcome. In this case, the diversion...
Home Textiles – Globally
Globally, consumers spent $201 billion on home textile products in 2019¹. While a drop in spending
due to the COVID-19 pandemic is expected in 2020,...
How COVID Forced Re-Thinking the Supply Chain
Before the pandemic, the world was filled with “I want it now!” consumers. High speed internet...
Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during...
Performance Features for Kids
Even though the pandemic has played havoc with so many things, including the start of the school year, it's fairly certain kids have all...
More of a Reality?
When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere...
Digital Shopping & Sustainability
The COVID-19 vaccine rollout is finally offering a glimmer of hope that the worst of the pandemic times are behind us. It may take...
How to Appeal to Consumers After 2020’s Disruption
Already this season, Thanksgiving was largely disrupted because of COVID. Now people across the U.S. are...
How COVID is Expediting Retail’s Digital Transformation
In recent years, researchers have told us our collective attention span has shrunk to be less...
How COVID-19 Changed Expectations for Black Friday
For a number of years now, the retail industry has watched as Cyber Monday, Thanksgiving Day,...
What It Will Take For Baby & Kid’s Market To Overcome COVID
When the COVID-19 pandemic struck and stay-at-home orders began to occur across the country, there was...
COVID-19 & Consumer Concerns in China (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
COVID-19 & Consumer Concerns in Mexico (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
Here’s How Textile Recycling is Redefined for New Era
When people go through their closets, they usually end up with three piles: what to keep,...
Supply Chain INsights: the Seal of Cotton Trademark
Download the Supply Chain INsights_Seal of Cotton Trademark
How Best to Sell Everywhere Today’s Customers are Looking
Consumers are more empowered than ever, and it’s these unrestricted shoppers who will be driving the...
The Urgency in Selling Home Comfort for Holiday 2020
For some people, it’s just not the holidays without curling up with a favorite blanket and...
Here’s How Retailers Can Leverage AI During COVID
If it feels like the 47th month of the pandemic, you’re not alone. Sure, there were...
How to Tell Your Brand’s Story and Meaningfully Connect
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages...
Holiday Prep Amongst a Pandemic & Economic Uncertainty
The holidays are one of the biggest spending periods of the year. But considering COVID19 may...
Why World Cotton Day Gets Global Recognition
Because man can’t live by stress alone, happy diversions are welcome. In this case, the diversion...
In-Store Solutions to Calm the Consumer
In recent years, new companies with straightforward apps have been the big disruptors to the apparel...
Home Textiles – Globally
Globally, consumers spent $201 billion on home textile products in 2019¹. While a drop in spending
due to the COVID-19 pandemic is expected in 2020,...
How COVID Forced Re-Thinking the Supply Chain
Before the pandemic, the world was filled with “I want it now!” consumers. High speed internet...
The Creature Comforts Consumers Want Now
Consumers are searching for comfort wherever they can find it, this fall. For apparel retailers, that means offering an assortment of soft, cozy clothes.
The Next Retail Model: Getting With the Streaming Program
Today's livestream shopping puts a modern, interactive and entertaining spin on direct-to-consumer shopping, something that's especially appreciated in the era of COVID.
Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during...
Performance Features for Kids
Even though the pandemic has played havoc with so many things, including the start of the school year, it's fairly certain kids have all...
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...
Versatile Denim
No sooner did camps start, and the coronavirus was shutting them down. Likewise, Major League Baseball started its season nearly four months late and...
Facelifts for Malls & Stores
By now, a lot of Americans have ventured back to stores and malls, but it doesn't take long to notice everything is just a...
Weathering the COVID Storm
So many apparel brands and retailers have been cut off at the knees since the coronavirus pandemic began, it's sometimes hard to fathom how...
Back-to-School 2020
After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...
New Merchandising Plans
The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...
More of a Reality?
When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere...
Pivot Your Marketing
This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...
Home Textiles in Mexico – Supply Chain Insights
Mexican consumers spent Mex$44.3 billion (USD 2.3 billion) on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic...
Home Textiles in China – Supply Chain Insights
Chinese consumers spent ¥167 billion ($23.4B USD) on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is...
Banking on Tech
The coronavirus had people indoors and bingeing Netflix for so long, they probably saw more than one old movie like "Mean Girls" that captured...
Home Textiles – Supply Chain Insights
U.S. consumers spent $66.4 billion on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is expected in...
Fast-Tracked Retail Change
At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...
Easing Fears & Growing Sales
After a couple of months with nothing to do but binge watch TV or go for quick grocery runs, consumers around some parts of...
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Standing the Test of Time
Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...
Things to Know About COVID-19 & Consumer Concerns in China (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Ecommerce Only
It was nearly two months ago (yes, it does it seem much longer) that states began closing bars and restaurants, and banning gatherings of...
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Staying Positive & Comfortable
A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...
Clearing the Air
This year's 50th Anniversary of Earth Day was very different from past events. And judging by the ever cleaner air and further emergence of...
A New Retail Landscape
Let's face it: everything is weird now. Major League Baseball's "Boys of Summer," who Don Henley alludes to in that old soft rock hit,...
10 Facts to Know About COVID-19 & Consumer Concerns in Mexico
Around the world, consumers are responding to COVID-19 by social distancing, working remotely, when possible, and staying home.
Following up on our U.S. survey to...
10 Facts to Know About COVID-19 & Consumer Concerns in Italy
Around the world, consumers are responding to COVID-19 by social distancing, working remotely, when possible, and staying home.
Following up on our U.S. survey to...
10 Facts to Know About COVID-19 & Consumer Concerns in China
Around the world, consumers are responding to COVID-19 by social distancing, working remotely, when possible, and staying home.
Following up on our U.S. survey to...
Why Fashion Designers are Embracing Sustainability
When New York Fashion Week took place two months ago, every show was packed with editors, influencers, stylists, buyers, and fans. Clearly, everyone's focus...
Evolving Ecommerce
Sometimes there are major markers in life, events so big that life becomes divided into everything "before" or "after." We're living through that now....
10 Facts About COVID-19 & Consumer Concerns
The response to COVID-19 is altering American life. Social distancing, working remotely, when possible, and the shift of education from public schools to the...
Casual Workplaces
Before the coronavirus pandemic forced people to start working from home, where they can wear pajamas 'til noon or so, research showed business casual,...
Helping the World’s Water
Imagine a large cruise ship, as tall as a 16-story building and longer than a city...
Social Platforms
If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...
Here’s How Not to Fumble the Return
One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according...
Supply Chain Insights – Baby Care
The global market for baby diapers and wipes is strong and growing, as consumers across the world are expected to spend $70.1 billion on...
Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...
Look Who’s Flourishing on Their Golden Anniversary
Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were...
Monthly Economic Letter February 2020
The latest USDA report featured an increase to the forecast for world production in 2019/20 (+850,000 bales to 121.3 million) and a decrease to...
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie...
One Decade, a World of Change
The retail world has changed dramatically in the last 10 years. We've gone from strolling malls to scrolling phones. From telling a clerk, "I'm...
Responding to Consumer Needs
New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020....
What a Girl (and Boy) Wants
Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...