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Social Shopping

New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all of it. Not only can the posts serve as fashion inspiration, increasingly there’s the possibility of buying the designer looks via in-app purchasing. So far, consumers aren’t taking to social media shopping as quickly as anticipated. But that could change as users become more comfortable with such transactions. And brands need to be ready.

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Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial favorite: denim. Despite the challenge, however, consumers around the globe continue to be drawn to jeanswear, driven as much by its classic appeal as newness in the category.

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Targeting Male Shoppers

The fall menswear shows, which ran for about three days, are wrapping up in New York and the full week of women’s shows are set to begin. The ladies’ shows continue to garner the bulk of attention, but a new study shows stores and brands should be paying more attention to the menswear side of the fashion business.

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New Technology

When it comes to buying new clothes, most consumers still want to make their purchase in an actual store. But online shopping has made some things so easy that people now view some traditional aspects of in-store shopping — like the fitting room and checking out — as pain points. But retailers are looking to make the job easier, courtesy of some high-tech help.

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The Indoor Generation

Have you ever looked at people who work or exercise outside when it’s bitterly cold or oppressively hot and thought, “How are they out there on a day like today?” You’re probably not alone in wondering, considering statistics show most people spend 90 percent of their time indoors.

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