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Data and analyses of consumer attitudes, preferences and shopping habits. |
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Data and analyses of the cotton textile retail sector,including fiber share by category. |
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Data and analyses of trends in the cotton textile supply chain, including commodity economics. |
Brands and retailers not only need to collect, but also gather insights from data to better understand and engage with their customers.
With the surge of online retail. some of those ecommerce stores are finding even more success with physical locations.
Want to win a trivia night? Then you should know the world’s first email was sent back in 1971. Sure, an MIT programmer working on a project that was basically the foundation of the internet sent it. But that first digital note paved the way for email marketing, which took off in the ’90s when the internet actually became available to everyone. But if you think that in today’s world of social media and digital voice that email marketing has gone the way of the typewriter, think again. Targeted, personalized email can be very rewarding.
A classic scene in the cult movie classic “Party Girl” shows Parker Posey’s character Mary parting with some of her designer clothes at a consignment shop to make rent. The owner offers her $50 for a Gaultier jacket, to which she replies, heavy on the enunciation, “It’s Go-tee-Ay. It’s a collector’s item.” Then, a half-dozen years ago, Macklemore and Ryan Lewis had a chart topper about how they were popping tags with only $20 in their pocket. While thrift shops and consignment stores may have been considered a novelty or last resort in the past, the resale market is now a very hot business.
Ask the person nearest you why they buy things on Amazon and they’re likely to say, “It’s easy and I get free shipping.” Ask people why they like fashion, and you may hear, “It’s fun, it expresses who I am, it makes me feel good.” While every designer and store hopes they’re the one meeting these consumer ideals, Amazon patiently gathers data on what consumers are really responding to and really buying. And then they’re releasing their own private label apparel to match. The dark fear is the ecommerce goliath will take over fashion, with everyone wearing Amazon brands they buy from Amazon.com. Experts say that may never come to pass, but there are ways to combat that just the same.
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