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Supply Chain

Cotton to Cotton Candy? Almost! These are New Things Cotton Can Do

When thinking about cotton products, it makes sense that the first thoughts turn toward apparel — the denim jeans, the dress shirts, the tees, etc. – especially if you’re in…

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Supply Chain

Consumers Want More Natural Fibers — Here’s How to Innovate & Give Them What They Want

A recent viewing of a show about tiny houses featured a man who needed to get rid tons of “stuff,” including a lot of clothes, before his family could transition…

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These New Technologies Are Bringing Retail into the New Year

The new year is bringing plenty of newness to retail, much of it “behind the scenes” thanks to further adoption of technologies like artificial intelligence (AI), generative AI, and augmented…

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Here’s What Consumers Want in Their New Year/New You Activewear

It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…

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Consumers, Retail and What to Expect in 2024? It’s Tricky

Another holiday season is just about in the books and, of course, the retail industry is looking to suss out trends for 2024 before January hits. That’s always tricky, but…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.