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Consumers

Supply Chain Insights – Disinfecting Wipes

What U.S. Consumers Look for in Wipes

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Retail/Brands

Who Should Really Be the Focus of “New You” in 2023?

The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…

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Retail/Brands

Here Comes 2023 — What to Expect at Retail

Real talk: In December of 2019, nobody could have predicted what was to happen in 2020. But 2020 was a total outlier. Normally, people can rely on predictions. And right now,…

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Retail/Brands

How Small Businesses are Capturing the Spirit (and Sales) of the Season

Small Business Saturday may have happened last weekend but shop owners everywhere can parlay the benefits of that American Express-founded holiday into gains during the rest of the Christmas season. It just…

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Consumers

Gen Z + Gaming = Fertile Retail Ground

While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.