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Supply Chain

Don’t Miss These Opportunities Presented by Clothing Labels

New York Fashion Week just wrapped, and with it and all the crowds, glamour, and fabulous apparel. But one of the most important parts of any garment – something that’s…

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Supply Chain

Here’s Why Brands Should Use More Natural Fibers – And Some Who Already Are, With Success

With wildfires, drought, flooding, and a never-before-seen tropical storm that hit the desert areas of California recently, climate change is dominating headlines around the globe. Concurrently, consumers are interested in…

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Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time

There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…

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Despite Decreased Inflation, Back-to-School May Be Impacted

Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…

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Buckle Up: The Metaverse is Coming to Retail & Young Shoppers Are Ready

Way back in the 1992 in his book Snow Crash, author Neal Stephenson coined the word “Metaverse,” a space he saw as a successor to the internet and a virtual…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.