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Supply Chain

What to Expect (Think Cozy & Fun) in the ‘23 Home Textile Market

Just as clothing styles change each year, so do trends in home fashions. And home textiles are no exception. Colors, textures, fibers, and fabric development all play important parts in…

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These Tech Firms Want to Lift Customer Loyalty

Retaining customer loyalty has been a concern for brands and retailers since, well, forever. But factors like online shopping and social media made things more complicated. And then COVID took…

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Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…

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How is the Economy Affecting Apparel Shoppers?

Even though inflation has decreased steadily for six months, unemployment is at its lowest level in half a century and U.S. single-family housing starts increased by double digits in December,…

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Retail: Here’s How Holiday Performed & What to Expect from Shoppers in ‘23

After enjoying a strong holiday season, economists are predicting a slowdown in 2023 amid concerns about a recession. And they want retailers to be prepared. But first, the good news.…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.