Who We Are
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
What We Do
We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
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Featured Content
Articles | Consumer Research
Consumers & Brands Explain Why These Pieces Are the Foundation of Every Wardrobe
Despite all the trends we see coming down the runways or on social media, certain basic fashion items are ubiquitous, worn by men, women and children around the world –…
Articles | Retail Market Analysis
Here’s How It Went and How It May Go: Retail in 2026
Despite uncertainty before the holiday season, retail sales saw strong growth, according to the National Retail Federation (NRF). But spending wasn’t equal among age and economic classes. And that gap…
Articles | Fashion & Apparel Trends
New Year Wellness & Fitness? Here’s How Apparel Brands Can Help Consumers Reset
The wellness economy is one that “enables consumers to incorporate wellness activities and lifestyles into their daily lives,” according to the Global Wellness Institute (GWI). That includes physical activity, spas,…
Economic Newsletter
See MoreThe iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.