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Retail/Brands

These Were the Men’s Cotton & Denim Looks Coming Out Fashion Week

When New York Men’s Day and New York Fashion Week wrapped in early September, attendees came away with plenty of Spring ’25 menswear options that featured fresh denim and environmentally-conscious…

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Consumers

The Surprising Ways Gen Z is Shopping Now

A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…

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Supply Chain

Why Leaving a Trace Is Becoming Important to Fashion

The issue of sustainability has become more common among fashion consumers. And now traceability is coming into play, as shoppers place a bigger import on knowing more about what they’re…

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Supply Chain

Consumers Still Love Ecommerce – Here’s How U.S. Can Compete

Online shopping has been the stuff of wardrobe inspiration, late night impulse buys and time saving purchases for consumers around the world. While it stands to grow exponentially in the…

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Consumers

This Is 30: Measuring Consumer Attitudes & Behavior Over Three Decades

Thirty years ago, Seinfeld was the number one TV show, the disheveled grunge look was all the rage, “Casual Fridays” were ushering in a more relaxed workwear environment – and…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.