Battle of the Bottoms
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell of a forgotten sandwich
…
The Great Outdoors
The Outdoor Retailer Show, held last month in Denver, isn't just a trade show for outdoor gear and apparel. It also promotes sustainability while reducing the impacts of the industry's
…
TransSeasoning Wardrobes with Cotton
More than 4 in 5 consumers (82 percent) say cotton is their favorite fiber to wear, according to the Cotton Incorporated Lifestyle Monitor™ Survey. That's followed by a distant 3 percent
…
C'Mon Get Healthy
They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being televised
…
Innovation & Culture
Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure
…
CONSUMER
Data and analyses of consumer attitudes, preferences and shopping habits.

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RETAIL
Data and analyses of the cotton textile retail sector,including fiber share by category.

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SUPPLY CHAIN
Data and analyses of trends in the cotton textile supply chain, including commodity economics.

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Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn’t yet taken on the smell of a forgotten sandwich and sweaty gym clothes. But just as athleisure became popular for Millennials, the trend has caught on with Gen Z and younger kids. But rather than capitulate to the jogger and yoga pant trend, savvy denim makers are appealing to youthful consumers with softer jean washes and fresh, new styles.

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The Great Outdoors

The Outdoor Retailer Show, held last month in Denver, isn’t just a trade show for outdoor gear and apparel. It also promotes sustainability while reducing the impacts of the industry’s products and processes.

Continue reading →

TransSeasoning Wardrobes with Cotton

More than 4 in 5 consumers (82 percent) say cotton is their favorite fiber to wear, according to the Cotton Incorporated Lifestyle Monitor™ Survey. That’s followed by a distant 3 percent who choose polyester, silk (2 percent), then spandex, rayon, linen, and wool (all 1 percent).

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C’Mon Get Healthy

They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being televised to millions. Yes, the undergarment industry has come a long way, to the point where National Underwear Day is celebrated every August 5. But one thing that has remained a constant is the recommendation that men and women wear cotton underwear for their health.

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Innovation & Culture

Denim has always been a strong commodity in the U.S. That’s no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market. But product newness and an increasing global customer proves denim is growing in popularity everywhere from South America to Asia.

Continue reading →

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