Insights
Data and analyses of consumer attitudes, preferences and shopping habits.
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a...
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
Data and analyses of the cotton textile retail sector, including fiber share by category.
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
Fashion & Clothing Durability
The pandemic has been a lot of things. But to the fashion resale market, it's been a windfall. There's nothing like being stuck in...
Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to...
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
How to Survive & Thrive
If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren't about...
The Year of Take Back
Even though a surge in COVID-19 cases and post-election stress didn't exactly make for a holly, jolly Christmas season, American consumers pushed holiday retail...
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....
Data and analyses of trends in the cotton textile supply chain, including commodity economics.
The Benefits of Natural Fibers
One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for...
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
Monthly Economic Letter February 2021
The latest USDA report featured increases to world production (+1.3 million to 114.1 million) and consumption forecasts (+1.5 million bales to 117.2 million). Due...
Monthly Economic Letter January 2021
RECENT PRICE MOVEMENT Global cotton prices continued to rise over the past month. The NY March...
Supply Chain INsights: the Seal of Cotton Trademark
Download the Supply Chain INsights_Seal of Cotton Trademark
Why World Cotton Day Gets Global Recognition
Because man can’t live by stress alone, happy diversions are welcome. In this case, the diversion...
The Benefits of Natural Fibers
One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for...
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
Fashion & Clothing Durability
The pandemic has been a lot of things. But to the fashion resale market, it's been a windfall. There's nothing like being stuck in...
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a...
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to...
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
Monthly Economic Letter February 2021
The latest USDA report featured increases to world production (+1.3 million to 114.1 million) and consumption forecasts (+1.5 million bales to 117.2 million). Due...
Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed...
Consumer Shopping
Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly...
How to Survive & Thrive
If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren't about...
Monthly Economic Letter January 2021
RECENT PRICE MOVEMENT Global cotton prices continued to rise over the past month. The NY March...
The Year of Take Back
Even though a surge in COVID-19 cases and post-election stress didn't exactly make for a holly, jolly Christmas season, American consumers pushed holiday retail...
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....
Digital Shopping & Sustainability
The COVID-19 vaccine rollout is finally offering a glimmer of hope that the worst of the pandemic times are behind us. It may take...
How to Appeal to Consumers After 2020’s Disruption
Already this season, Thanksgiving was largely disrupted because of COVID. Now people across the U.S. are...
How COVID is Expediting Retail’s Digital Transformation
In recent years, researchers have told us our collective attention span has shrunk to be less...
How COVID-19 Changed Expectations for Black Friday
For a number of years now, the retail industry has watched as Cyber Monday, Thanksgiving Day,...
What It Will Take For Baby & Kid’s Market To Overcome COVID
When the COVID-19 pandemic struck and stay-at-home orders began to occur across the country, there was...
COVID-19 & Consumer Concerns in China (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
COVID-19 & Consumer Concerns in Mexico (Wave III)
Based on data from the third wave of our COVID-19 Consumer Response Survey, our latest “Things...
Here’s How Textile Recycling is Redefined for New Era
When people go through their closets, they usually end up with three piles: what to keep,...
Supply Chain INsights: the Seal of Cotton Trademark
Download the Supply Chain INsights_Seal of Cotton Trademark
How Best to Sell Everywhere Today’s Customers are Looking
Consumers are more empowered than ever, and it’s these unrestricted shoppers who will be driving the...
The Urgency in Selling Home Comfort for Holiday 2020
For some people, it’s just not the holidays without curling up with a favorite blanket and...
Here’s How Retailers Can Leverage AI During COVID
If it feels like the 47th month of the pandemic, you’re not alone. Sure, there were...
How to Tell Your Brand’s Story and Meaningfully Connect
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages...
Holiday Prep Amongst a Pandemic & Economic Uncertainty
The holidays are one of the biggest spending periods of the year. But considering COVID19 may...
Why World Cotton Day Gets Global Recognition
Because man can’t live by stress alone, happy diversions are welcome. In this case, the diversion...
In-Store Solutions to Calm the Consumer
In recent years, new companies with straightforward apps have been the big disruptors to the apparel...
Home Textiles – Globally
Globally, consumers spent $201 billion on home textile products in 2019¹. While a drop in spending
due to the COVID-19 pandemic is expected in 2020,...
How COVID Forced Re-Thinking the Supply Chain
Before the pandemic, the world was filled with “I want it now!” consumers. High speed internet...
The Creature Comforts Consumers Want Now
Consumers are searching for comfort wherever they can find it, this fall. For apparel retailers, that means offering an assortment of soft, cozy clothes.
The Next Retail Model: Getting With the Streaming Program
Today's livestream shopping puts a modern, interactive and entertaining spin on direct-to-consumer shopping, something that's especially appreciated in the era of COVID.
Meeting New Demands
In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during...
Performance Features for Kids
Even though the pandemic has played havoc with so many things, including the start of the school year, it's fairly certain kids have all...
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...
Versatile Denim
No sooner did camps start, and the coronavirus was shutting them down. Likewise, Major League Baseball started its season nearly four months late and...
Facelifts for Malls & Stores
By now, a lot of Americans have ventured back to stores and malls, but it doesn't take long to notice everything is just a...
Weathering the COVID Storm
So many apparel brands and retailers have been cut off at the knees since the coronavirus pandemic began, it's sometimes hard to fathom how...
Back-to-School 2020
After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...
New Merchandising Plans
The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...
More of a Reality?
When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere...
Pivot Your Marketing
This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...
Home Textiles in Mexico – Supply Chain Insights
Mexican consumers spent Mex$44.3 billion (USD 2.3 billion) on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic...
Home Textiles in China – Supply Chain Insights
Chinese consumers spent ¥167 billion ($23.4B USD) on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is...
Banking on Tech
The coronavirus had people indoors and bingeing Netflix for so long, they probably saw more than one old movie like "Mean Girls" that captured...
Home Textiles – Supply Chain Insights
U.S. consumers spent $66.4 billion on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is expected in...
Fast-Tracked Retail Change
At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...
Easing Fears & Growing Sales
After a couple of months with nothing to do but binge watch TV or go for quick grocery runs, consumers around some parts of...
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Standing the Test of Time
Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...
Things to Know About COVID-19 & Consumer Concerns in China (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Ecommerce Only
It was nearly two months ago (yes, it does it seem much longer) that states began closing bars and restaurants, and banning gatherings of...
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Staying Positive & Comfortable
A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...
Clearing the Air
This year's 50th Anniversary of Earth Day was very different from past events. And judging by the ever cleaner air and further emergence of...