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Data and analyses of consumer attitudes, preferences and shopping habits. |
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Data and analyses of the cotton textile retail sector,including fiber share by category. |
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Data and analyses of trends in the cotton textile supply chain, including commodity economics. |
After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward paring down their closets and creating “capsule wardrobes” for themselves. Tidying expert Marie Kondo has become a superstar of the reduction effort, advocating via books, a website and a new TV show that people should reconsider their many belongings and shed those things that no longer “spark joy,” including clothes. Her KonMari Method of organizing advises keeping only objects that speak to the heart.
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in the City by the Bay. San Francisco’s cable cars first began running. And the blue jean was born after tailor Jacob Davis and fabric supplier Levi Strauss received the patent for their copper-riveted denim cotton bottoms.
Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her mom’s pink snakeskin boots that perfectly matched her pink snakeskin print dress. And then proceeded to throw a bit of a tantrum when she wasn’t allowed to wear them out of the house. No, celebrities are not just like us, but most parents are familiar with clothing battles. For brands and retailers, figuring out how to appeal to kids while keeping parents happy is no easy task. But it’s definitely worth the effort.
It used to be shoppers shopped and consumers consumed. But these days, what counts as consumption in apparel retailing is getting blurred as more companies implement subscription boxes and rental services in their retail strategies. While some may think it’s a novel way to move more apparel, can curated boxes and items that are merely rented rather than sold be good for business? Industry experts say yes.
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into acquiring far more clothes than ever before. That’s led to the disposal of a lot of items that don’t wear, wash, or fit well. Paradoxically, consumers are actually impressed by brands that embrace sustainability. And for most consumers, that primarily means labels that make clothes of natural fibers.
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