Who We Are
The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.
What We Do
We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.
Learn MoreFeatured Content
Articles | Fashion & Apparel Trends
These Were the Men’s Cotton & Denim Looks Coming Out Fashion Week
When New York Men’s Day and New York Fashion Week wrapped in early September, attendees came away with plenty of Spring ’25 menswear options that featured fresh denim and environmentally-conscious…
Articles | Consumer Research
The Surprising Ways Gen Z is Shopping Now
A reporter was in a store with a Gen Z shopper who was looking to buy new black denim jeans. But the retailer didn’t have the “right” black jeans in…
Articles | Fashion & Apparel Trends
Why Leaving a Trace Is Becoming Important to Fashion
The issue of sustainability has become more common among fashion consumers. And now traceability is coming into play, as shoppers place a bigger import on knowing more about what they’re…
Economic Newsletter
See MoreThe iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.