The Touch, The Feel
It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by a bevy of well-known popular singers. Familiar even to consumers
…
Sustainability & Transparency
When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about or paid attention to issues like
…
Size Inclusive
Walking down the any street in America, one will quickly find women who do not conform to the fashion world's traditional sizing model. Across the board, most women are what would
…
Social Shopping
New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all of it. Not only can the posts serve as fashion
…
Denim is Adapting & Evolving
With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial favorite:
…
CONSUMER
Data and analyses of consumer attitudes, preferences and shopping habits.

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RETAIL
Data and analyses of the cotton textile retail sector,including fiber share by category.

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SUPPLY CHAIN
Data and analyses of trends in the cotton textile supply chain, including commodity economics.

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The Touch, The Feel

It’s been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by a bevy of well-known popular singers. Familiar even to consumers who never saw the iconic advertising, “The Fabric of Our Lives” endures as a part of American culture.

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Sustainability & Transparency

When it comes to sustainability and transparency, the fashion industry has taken its share of hits. While older generations may not have known about or paid attention to issues like factory conditions, processing pollution, or the decomposition time for synthetic fibers, younger generations are taking note. Now, the conversations that were started by Millennials are being taken up and acted on by Gen Z.

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Size Inclusive

Walking down the any street in America, one will quickly find women who do not conform to the fashion world’s traditional sizing model. Across the board, most women are what would be termed overweight. Yet the fashion industry has stubbornly clung to single-digit sizing.

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Social Shopping

New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all of it. Not only can the posts serve as fashion inspiration, increasingly there’s the possibility of buying the designer looks via in-app purchasing. So far, consumers aren’t taking to social media shopping as quickly as anticipated. But that could change as users become more comfortable with such transactions. And brands need to be ready.

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Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom worldwide, edging out even that perennial favorite: denim. Despite the challenge, however, consumers around the globe continue to be drawn to jeanswear, driven as much by its classic appeal as newness in the category.

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