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Data and analyses of consumer attitudes, preferences and shopping habits. |
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Data and analyses of the cotton textile retail sector,including fiber share by category. |
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Data and analyses of trends in the cotton textile supply chain, including commodity economics. |
It was back in 1970 that the world celebrated its first Earth Day, which has been held on April 22 every year since. Cut to today, and cars average nearly 25 mpg. On the other hand, TV home shows regularly feature custom walk-in closets big enough to hold a Buick, a reflection of the fact that even though Americans have tried reducing their gas consumption, their appetite for fashion has grown considerably. That’s led many in the industry to consider how to achieve more sustainable production.
Running a fashion business is full of hard work, stress, long hours, and mental gymnastics. But it’s also full of glamour. And that glamour can help attract media attention to causes and concerns that might otherwise go unnoticed by the average consumer. These days many brands are giving back on varying levels, from local to international, with focuses ranging from human and civil rights to environmental and sustainable missions. The question is, are brands serious about keeping to the cause?
For years now, businesses have been advised to use, learn, and engage with customers via social platforms like Facebook, Instagram, and Twitter. What better way to grow your brand than to connect with those who are excited to like, follow, and share your content? And all that ensuing collectible data would show who should receive sponsored ads right in their feed.
Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the sales floor. Her shopping companion offered that perhaps the stores were just preparing for spring. Not to be swayed, the woman grumpily exclaimed, “It just isn’t the season for shorts.”
No one sets out to refresh themselves by drinking plastic. But microscopic pollution are in virtually every body of water on Earth. While the debris comes from a number of sources, including food and drink packaging and cosmetics, research is pointing to synthetic textile microfibers as a major culprit. Studies show hundreds of thousands of microplastic particles can enter the water supply just by laundering that polo shirt, midi dress or yoga pants.
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