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Supply Chain

Here’s Why Earth Day Could Bring More Natural Fibers to Fashion

Earth Day will be celebrated April 22 and this year the organization behind the movement is focusing on plastics. To be clear, Earthday.org is “demanding a 60 percent reduction in…

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Why Consumers Want the Look & Feel of Natural Fibers at Home

Whether it’s being wrapped in a plush towel after a shower, curling up on the sofa with a soft throw blanket, or sliding under the bedcovers at the end of…

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This is How AI Will Benefit Consumers & Their Retail Experience

For years, retailers have had the ability to collect data from customers with the idea that they would use it to offer consumers more personalized products and experiences. But too…

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Supply Chain

Cotton to Cotton Candy? Almost! These are New Things Cotton Can Do

When thinking about cotton products, it makes sense that the first thoughts turn toward apparel — the denim jeans, the dress shirts, the tees, etc. – especially if you’re in…

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Supply Chain

Consumers Want More Natural Fibers — Here’s How to Innovate & Give Them What They Want

A recent viewing of a show about tiny houses featured a man who needed to get rid tons of “stuff,” including a lot of clothes, before his family could transition…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.