Insights
Data and analyses of consumer attitudes, preferences and shopping habits.
Made in the USA
In a few short days, America will be celebrating its independence and all things American. And...
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well...
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just...
Things to Know About Water Temperature & Laundering Habits
Things to Know About Water Temperature & Laundering Habits
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.”...
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back...
Data and analyses of the cotton textile retail sector, including fiber share by category.
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well...
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just...
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just...
Why Resale Isn’t Going Away
It could be argued Macklemore made shopping for secondhand clothes cool. After all, his song “Thrift...
How Customer Experience Indicators Can Drive Business
When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort...
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not...
Better Omnichannel Experiences
A handful of pre-pandemic years ago, Target announced it was going to remodel its stores, add...
Data and analyses of trends in the cotton textile supply chain, including commodity economics.
Made in the USA
In a few short days, America will be celebrating its independence and all things American. And...
Monthly Economic Letter June 2022
RECENT PRICE MOVEMENT Movement in benchmark prices was mixed over the past month. The July NY/ICE...
Monthly Economic Letter May 2022
RECENT PRICE MOVEMENT Most benchmark prices increased over the past month. Chinese prices decreased. The July...
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million...
Monthly Economic Letter April 2022
RECENT PRICE MOVEMENT Most benchmark prices increased over the past month. Open interest is shifting out...
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not...
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well...
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just...
Monthly Economic Letter June 2022
RECENT PRICE MOVEMENT Movement in benchmark prices was mixed over the past month. The July NY/ICE...
Success in the Extended-Size Market
It’s kind of funny/not funny how the fashion industry still considers single-digit sizes the norm just...
Things to Know About Water Temperature & Laundering Habits
Things to Know About Water Temperature & Laundering Habits
Summer Fashion Trends
Two seemingly dichotomous trends are taking place this season: the “coastal grandmother” and “feral girl summer.”...
Why Resale Isn’t Going Away
It could be argued Macklemore made shopping for secondhand clothes cool. After all, his song “Thrift...
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back...
Monthly Economic Letter May 2022
RECENT PRICE MOVEMENT Most benchmark prices increased over the past month. Chinese prices decreased. The July...
How Customer Experience Indicators Can Drive Business
When considering new apparel purchases, consumers have much to contemplate style, fit, quality, price and comfort...
All About Cotton
Discover the latest consumer survey responses about people's preference for cotton and cotton products.
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday...
Fashion Can Work With Shoppers to Move Beyond COVID
It’s been more than two years since COVID-19 shut down the world and turned life, including...
Invest in Our Planet
It’s been more than half a century since the world’s first Earth Day, when 20 million...
Things to Know About COVID-19 & Consumer Concerns in China (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 10)
Monthly Economic Letter April 2022
RECENT PRICE MOVEMENT Most benchmark prices increased over the past month. Open interest is shifting out...
Guess Which Generation Wants Sustainable Clothes the Most
When it comes to sustainable shopping, consumers have preferences regarding what they’d like to buy. And...
Brands Stepping Up Their Sustainability Game
As consumers become more aware of sustainability, some fashion brands are making concerted efforts to not...
The Time is Now for Natural Fibers
Scientists around the globe were recently shocked when temperatures over Earth’s poles soared: Antarctica was more...
Consumers Still Feathering Their Nests at Home
“Home is where we should feel secure and comfortable.” — Â Catherine Pulsifer, author After two years...
Things to Know About Home Textiles – U.S. Edition
Things to Know About Home Textiles – U.S. Edition
Monthly Economic Letter March 2022
RECENT PRICE MOVEMENT Most benchmark prices decreased over the past month. The most actively traded May...
Monthly Economic Letter February 2022
RECENT PRICE MOVEMENT All benchmark prices increased over the past month. The Nearby March NY/ICE futures...
On World Water Day: How Fashion Can Do Its Part
Earth is called the Blue Planet because it’s covered mostly in water. And since 1993, World...
Anything But Basics
The U.S. has been living with COVID for two years, and nobody knows that more than...
How Conventional Cotton Can Organically Meet Consumer Desires
At a time when the world seems to be focused on sustainability, consumers have differing ideas...
Better Omnichannel Experiences
A handful of pre-pandemic years ago, Target announced it was going to remodel its stores, add...
Focusing on Durability
The phrase “you get what you pay for” has probably been around since people had to...
Bringing Human Touch to New Stores
Remember early on in the pandemic? Yes, it might feel like half a dozen or so...
Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the...
The Best of Holiday ’21
Despite fears that supply chain disruptions and inflation could hamper holiday sales, retailers enjoyed a very...
Monthly Economic Letter January 2022
RECENT PRICE MOVEMENT All benchmark prices increased over the past month. The March NY/ICE futures fell...
Secrets Behind Small Businesses
When Covid-19 first hit the U.S., the effects were fast and furious, affecting all sectors of...
Supply Chain Woes
After warnings that began before Halloween about supply chain issues that could leave Americans with few...
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 9)
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 9)
Things to Know About COVID-19 & Consumer Concerns in China (Wave 9)
Things to Know About COVID-19 & Consumer Concerns in China (Wave 9)
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 9)
Things to Know About COVID-19 & Consumer Concerns in Mexico
New Year’s Resolutions
Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of...
Here’s Why Retailers Can Stop All That Discounting
We’re closing out a year that saw stores cautiously open with pandemic protocols, then saw doors...
Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless...
How Retailers Can Up Their Digital Gifting Game
The gift-giving season is definitely in full swing. And while holiday shoppers were warned to buy...
What’s the Modern Recipe for Holiday Shopping?
Not only is it beginning to look a lot like Christmas, but it’s also finally the...
Here’s How Recycled Denim Helps America
When people talk about America the Beautiful, they’re definitely not referring to the 292.4 million tons...
Blending Realities
Salman Rushdie once said reality is a question of perspective. While true, that was also written...
Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its...
Sustainability & Concerned Consumers
Supply Chain Insights – Sustainability & Concerned Consumers
Digital Disruptors
Considering how ubiquitous Amazon has become to online shopping, it's rather refreshing when a brand comes along that isn't affiliated with the mega marketplace....
Monthly Economic Letter October 2021
RECENT PRICE MOVEMENT Most benchmark prices surged between late September and the present. After touching values...
Boosting Holiday ’21
It's that time of year again. No, not spooky Halloween season; scary holiday prep. It's traditionally a nerve-wracking time of year. But throw in...
World Cotton Day 2021
It's World Cotton Day 2021. And while that sounds like a great reason to break out the hoodies and denim jeans, the celebration plans...
The Mindset of Global Consumers
After more than a year-and-a-half of dealing with Covid-19 and the ensuing upheaval surrounding it, a...
Online Shopping & Fiber Content
Supply Chain Insights – Online Shopping & Fiber Content
Fashion & The City
More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and...
Monthly Economic Letter September 2021
RECENT PRICE MOVEMENT U.S and Chinese benchmark prices increased in early August but were flat to...
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more...
What Consumers Want & What They Buy
A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for...
Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)
74% of Chinese consumers are very concerned about Delta & other variants.
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 7)
82% of Mexican consumers are very concerned about Delta & other variants.
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)
64% of U.S. consumers are very concerned about Delta & other variants.
The Human Touch of Retail
Stores regularly talk about the importance of the customer experience. But the pandemic and the ensuing employee attrition has more retailers discussing the significance...
The Clock is Ticking
Remember when there was talk of banning TikTok here in the U.S.? Back then, in August of 2020, the app had 100 million active...
Monthly Economic Letter August 2021
RECENT PRICE MOVEMENT Most benchmark prices increased last month. Values for the December NY/ICE futures contract...