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These New Passports Will Emphasize a Brand’s Sustainability

A new report from the United Nations Environment Programme says greenhouse gas emissions reached a new high in 2022 and by September 2023, global average temperatures were 1.8°C above pre-industrial…

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This One Program Helps the Planet AND Brings Consumers to Your Store

America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…

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‘Tis the Season – And It Should Be Merry & Bright

It’s that time of year again, when people are hauling out the holly, Jack Frost is nipping at noses and – if expectations prevail – shoppers will be rushing home…

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These are the Fashion Week Denim & Cotton Looks to Offer in ‘24

The Spring/Summer 2024 fashion weeks have wrapped and two things are clear: designers are doing incredible things with denim and athleisure is being reinvented. First, the denim. From New York…

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A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton

As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…

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Who We Are

The Cotton Incorporated Lifestyle Monitor™ website is an information hub for economic data, surveys and insights, news, and updates related to consumer attitudes and behaviors, as well as the global cotton supply chain.

90% of consumers wish cotton were in more products.

What We Do

75% of consumers believe better quality garments are made from natural fibers such as cotton.

We develop and provide thorough and objective data and information to trade and consumer media, the textile/apparel supply chain, brands and retailers as well as curious consumers. For nearly three decades, the Lifestyle Monitor™ Survey has measured consumer attitudes and behaviors related to the apparel and fashion industries, sustainability, home textiles, shopping and retail, fiber selection and preference, personal care items, and more.

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Economic Newsletter

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The iconic Seal of Cotton has helped consumers quickly recognize products containing cotton since 1973.