Insights
Data and analyses of consumer attitudes, preferences and shopping habits.
Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...
Look Who’s Flourishing on Their Golden Anniversary
Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were...
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie...
Responding to Consumer Needs
New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020....
What a Girl (and Boy) Wants
Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...
The Extended Size Market: Video
Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.
Those Pesky Kids Are Showing Up
Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...
Data and analyses of the cotton textile retail sector, including fiber share by category.
One Decade, a World of Change
The retail world has changed dramatically in the last 10 years. We've gone from strolling malls to scrolling phones. From telling a clerk, "I'm...
Explosive Ecommerce
After some fears that trade tariffs and a shorter purchasing period might affect 2019's holiday sales, it turned out stores and brands could breathe...
Self-Disruption in Retail
If you've been to any sort of panel discussion in the last couple of years, you've likely heard the word "disruption" thrown around pretty...
Enchanting Holiday Numbers
When people think about the magic of the holidays, it's more likely they're conjuring thoughts of twinkling lights and gingerbread houses than mobile optimization...
2019 Holiday Shopping Intentions: Video
Shoppers say they’d like to give and get clothing as a gift this year. Cotton-rich clothing like t-shirts, jeans and sweaters top the list....
Modern Holiday Magic
There's an iconic scene in the classic holiday movie A Christmas Story where Ralphie and his brother go see Santa in a department store....
AI & Machine Learning
Some amazing -- as well as some downright freaky -- innovations in artificial intelligence and machine learning were detailed at the recent Decoded Future...
Data and analyses of trends in the cotton textile supply chain, including commodity economics.
Monthly Economic Letter February 2020
The latest USDA report featured an increase to the forecast for world production in 2019/20 (+850,000 bales to 121.3 million) and a decrease to...
Monthly Economic Letter January 2020
RECENT PRICE MOVEMENT Indian and Pakistani prices were stable over the past month. Other benchmark prices...
Giving Apparel New Life
Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel...
Repositioning For the Conscious Consumer
Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal...
Monthly Economic Report September 2019
The latest USDA report featured decreases to world production and mill-use figures. The global harvest forecast for 2019/20 dropped 709,000 bales to 124.9 million,...
Here’s Why “Made in USA” Matters
This Labor Day marks the 125th anniversary of the national holiday that celebrates and honors the American worker. For a lot of people, it's...
