 |
Data and analyses of consumer attitudes, preferences and shopping habits. |
 |
Data and analyses of the cotton textile retail sector,including fiber share by category. |
 |
Data and analyses of trends in the cotton textile supply chain, including commodity economics. |
When it comes to American fashion, you can’t get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is rooted in workwear but its been worn with panache by style icons from Jackie Onassis to Kendall Jenner.
New York Fashion Week just wrapped up the Spring/Summer 2019 shows, yet it’s mid-September. Despite regular discussion about the industry’s need for speed, and a consumer that has a see now/buy now/wear tonight mentality; despite the wall-to-wall coverage and social media postings from every show, the fashion week calendar stubbornly sticks to a time frame that is six months out from actual delivery to stores or consumer wear. However, the same can’t be said for Amazon. After disrupting so many industries, it’s got fashion clearly in its sights, to the point of holding a September fashion show, but selling the styles right from the runway. And being that it’s Amazon, consumers can fully expect the product to arrive ASAP, not in a different year.
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with “influencers,” both real and self-identified. As brands try to weed out who sits where, the issue with influencers goes deeper. A lot of time, money, and energy are spent trying to get product promoted through the perfect Instagram personality. But as with any business model, the buyer beware motto needs to be heeded.
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was “ludicrous” to spend a lot to be greasy-looking, and others who said the moment marked the end of the grunge style movement.
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn’t yet taken on the smell of a forgotten sandwich and sweaty gym clothes. But just as athleisure became popular for Millennials, the trend has caught on with Gen Z and younger kids. But rather than capitulate to the jogger and yoga pant trend, savvy denim makers are appealing to youthful consumers with softer jean washes and fresh, new styles.
Update Your Email Profile or Unsubscribe from Cotton Incorporated mailing lists:
To update your email address, make changes to the emails you receive, or unsubscribe, please enter your current Email Address and SUBMIT.
