Insights
Data and analyses of consumer attitudes, preferences and shopping habits.
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...
COVID-19 & Consumer Concerns in the U.S.
A Year in Review: Consumers Look Ahead
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a...
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
Data and analyses of the cotton textile retail sector, including fiber share by category.
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
Fashion & Clothing Durability
The pandemic has been a lot of things. But to the fashion resale market, it's been a windfall. There's nothing like being stuck in...
Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to...
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
How to Survive & Thrive
If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren't about...
The Year of Take Back
Even though a surge in COVID-19 cases and post-election stress didn't exactly make for a holly, jolly Christmas season, American consumers pushed holiday retail...
Carving Out Loyalty
It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....
Data and analyses of trends in the cotton textile supply chain, including commodity economics.
The Benefits of Natural Fibers
One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for...
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.
Monthly Economic Letter February 2021
The latest USDA report featured increases to world production (+1.3 million to 114.1 million) and consumption forecasts (+1.5 million bales to 117.2 million). Due...
Monthly Economic Letter January 2021
RECENT PRICE MOVEMENT Global cotton prices continued to rise over the past month. The NY March...
Supply Chain INsights: the Seal of Cotton Trademark
Download the Supply Chain INsights_Seal of Cotton Trademark
Why World Cotton Day Gets Global Recognition
Because man can’t live by stress alone, happy diversions are welcome. In this case, the diversion...
