Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
A Perennial Favorite
Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options as they head to school each…
Articles
Celebrating 10 Years
America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted on to buy a lot of…
Articles
Mexico’s Growing Market
When people think about who buys active apparel, they generally think of young consumers. After all, young people have more time, more energy and less aches and pains than the…
Articles
Fashion Influencers
Celebrities and endorsements have been around since the dawn of ...well, celebs themselves. From Charlton Heston plugging Van Heusen Century shirts to Wilt Chamberlain's endorsement of Botany' 500 suits, the…
Articles
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…
Articles
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by how many cotton products cover the retail floor. At least, it seems that way…
Articles
Markets to Watch
It’s hard to forecast the economy 14 months out -- never mind 14 years -- but the current trends are clear: By 2030, the United States will be supplanted as…
Articles
Stay Cool for the Summer
If you're one of the unfortunate who's experienced the triple-digit heat that keeps scorching the Western states, it probably doesn't sound like a stretch to learn last month was the…
Articles
Let’s Hear It For the Home Team
With the country celebrating its birthday next week, there will be plenty of flag waving going on from coast to coast. And in this political year, one of top discussions…
Articles
Active Pursuit
The old adage, “If you can’t beat ’em, join ’em,” may — to some extent — be surfacing in the denim world right now. We’re talking about denim makers looking…