Tons & Tons of Denim Kept from Landfills

The great thing about denim apparel is it practically lasts forever. The key word being practically. While nothing might fit as well as a pair of old blue jeans, at…

The Comfort of Cotton

One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…

National Laundry Day

Okay, slackers, time to get yourselves together. April 15th is coming and you know what that means: National Laundry Day. True, that's normally Tax Day, but officials must have realized…

Price, Quality, and Style

There is a consumer-clothing trend to buy fewer, longer lasting items often at higher price points. But Americans have a complicated relationship with price and apparel. According to the Cotton…

Bricks Over Clicks?

Ecommerce Still Presents a Lot to Gain, a Lot to Overcome

Ten Facts About Consumers and Cotton

Responses to Cotton Incorporated's Lifestyle Monitor survey show consumers have positive feelings towards and preference for cotton in their apparel.

In Apparel, It’s Fast Fashion Versus Sustainability

Consumers worldwide say that sustainability influences their apparel purchases

Fashion’s Creativity Includes Technology

Brands and retailers are using technology in an engaging and uniquely personalized way to reach consumers.

The Fine Art of Generational Appeal

Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.

The Humble Tee, Elevated

Athleisure and high-end streetwear trends have stepped up the T-shirt game with luxury designers