Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Things to Know About Consumers & Cotton
Discover the the latest consumer survey responses about people's preference for cotton and cotton products.
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Style & Comfort
The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…
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Next Gen Shoppers
It's hard to say how school, events, work and retail will look in the coming months, what with COVID's Delta variant impacting protocols on a seemingly daily basis. But for…
Articles
Back-to-School 2021
88% of parents prefer their children to be dressed in cotton.
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COVID-19 & Consumer Concerns in the U.S.
70% of consumers say pandemic experience will change the way they shop in the future.
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Meeting Apparel Demands
It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is fully vaccinated, and half the country…