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    7. COVID-19 & Consumer Concerns in China (Wave 6)
    Home » Articles » COVID-19 & Consumer Concerns in China (Wave 6)
    June 29, 2021
    COVID-19
    & CONSUMER CONCERNS IN
    For More Information Contact: Corporate Strategy & Insights at [email protected]
    Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China
    conducted Mar 2020 (Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021
    (Wave 5), May 2021 (Wave 6, n=1,000).
    AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
    ©2021 Cotton Incorporated.
    THINGS TO KNOW ABOUT...
    CHINA
    WAVE
    SIX
    100%
    80%
    60%
    40%
    20%
    0%
    Percentage who are very concerned about the
    COVID-19 coronavirus pandemic (by age):
    Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
    77%
    61 %
    74 %
    54%
    65%
    61 %
    76%
    55%
    63%
    64%
    47%
    56%
    58%
    63%
    56%
    55%
    70%
    57%
    14-24 25-44 45+
    feel safe resuming
    normal, pre-pandemic
    activities.
    69%
    95% have purchased or plan to
    purchase clothing to resume normal
    activities.
    Consumers plan to purchase casual
    clothing in anticipation:
    41%
    35%
    32%
    30%
    Activewear
    Athleisure
    Casual Shirts
    T-shirts
    Consumers Expect to Spend More
    say pandemic
    experience will
    change the way they
    shop in the future:
    % spending more on clothing since the
    start of the pandemic
    48%
    39% 69%
    W1 W2 W3 W4 W5 W6
    Before the pandemic: After the pandemic:
    Expect in
    ‘21*
    *Percentage of consumers expecting to spend more in 2021.
    78%
    will buy higher quality clothing
    Shop for half or more of clothing online:
    51 %
    61 %
    73%
    74 %
    65%
    69%
    75%
    37%
    will take better advantage of sales
    35%
    will be more purposeful, only buying
    what I will use
    34%
    will do more research before
    purchasing clothing

    COVID-19 & Consumer Concerns in China

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    Reporting on America's attitudes and behaviors.

    The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ helps fulfill this mission, by providing a range of marketing data and analyses to better inform decision makers on the global cotton supply chain.

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