COVID-19 & Consumer Concerns in China (Wave 6)
June 29, 2021
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at MarketInformat[email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China
conducted Mar 2020 (Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021
(Wave 5), May 2021 (Wave 6, n=1,000).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2021 Cotton Incorporated.
THINGS TO KNOW ABOUT...
CHINA
WAVE
SIX
100%
80%
60%
40%
20%
0%
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
77%
61 %
74 %
54%
65%
61 %
76%
55%
63%
64%
47%
56%
58%
63%
56%
55%
70%
57%
14-24 25-44 45+
feel safe resuming
normal, pre-pandemic
activities.
69%
95% have purchased or plan to
purchase clothing to resume normal
activities.
Consumers plan to purchase casual
clothing in anticipation:
41%
35%
32%
30%
Activewear
Athleisure
Casual Shirts
T-shirts
Consumers Expect to Spend More
say pandemic
experience will
change the way they
shop in the future:
% spending more on clothing since the
start of the pandemic
48%
39% 69%
W1 W2 W3 W4 W5 W6
Before the pandemic: After the pandemic:
Expect in
‘21*
*Percentage of consumers expecting to spend more in 2021.
78%
will buy higher quality clothing
Shop for half or more of clothing online:
51 %
61 %
73%
74 %
65%
69%
75%
37%
will take better advantage of sales
35%
will be more purposeful, only buying
what I will use
34%
will do more research before
purchasing clothing