Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Technology & Personalized Experiences
Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement. Older generations, meanwhile, are quick to…
Articles
The Natural Way to a Millennial Mom’s Heart
Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy Kids (because they were rewarded not…
Articles
Taking It Personally
It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it. These days, there is still Point…
Articles
Gen Z + Denim
Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than denim jeans. But this young generation…
Articles
10 Facts About Back-to-School Shopping
With the start of a new school year rapidly approaching, consumers and retailers alike are gearing up for Back-to-School shopping. Learn what is on parents’ shopping lists with Cotton Incorporated’s…
Articles
‘Tis the (School) Season
The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season. For some, it's a matter of…
Articles
Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…
Articles
These Are The Days
The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food trucks, live music acts, industry panel…
Articles
The Power of a Storefront
If traditional retail had a crush on pop-up shops a few years ago, one could say they've now entered into a long-term relationship. Brick-and-mortar locations have been losing ground to…
Articles
“Sparking Joy”
After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward paring down their closets and creating…