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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement. Older generations, meanwhile, are quick to…

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Consumers

The Natural Way to a Millennial Mom’s Heart

Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy Kids (because they were rewarded not…

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Consumers

Taking It Personally

It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it. These days, there is still Point…

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Consumers

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than denim jeans. But this young generation…

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Consumers

10 Facts About Back-to-School Shopping

With the start of a new school year rapidly approaching, consumers and retailers alike are gearing up for Back-to-School shopping. Learn what is on parents’ shopping lists with Cotton Incorporated’s…

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Consumers

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season. For some, it's a matter of…

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Consumers

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…

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Consumers

These Are The Days

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food trucks, live music acts, industry panel…

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Consumers

The Power of a Storefront

If traditional retail had a crush on pop-up shops a few years ago, one could say they've now entered into a long-term relationship. Brick-and-mortar locations have been losing ground to…

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Consumers

“Sparking Joy”

After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward paring down their closets and creating…

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