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Articles
Bringing Up Baby
For new parents, one of the fun things about dressing their baby is the choice in outfits. Their little girl can be a rocker baby one day, and a flowery…
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Articles
Mining the Data
By now, everyone has heard about big data — those large data sets that reveal shopping patterns, style trends, and human behavior, all of which can help predict what will…
Articles
Things are Looking Up
While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types don’t come close to representing the average American woman. Researchers say social…
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Quick, Easy, and Seamless
Smartphones have become such an appendage that when people are running out of the house, it’s more conceivable they would forget their wallet before they forget their device. It’s this…
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Online Frontiers
Paris Fashion Week is underway and with it comes all the creativity and visual drama one expects of the world’s fashion capital. It’s flamboyant and fabulous. Meanwhile, in offices in…
Articles
Using Data to Create Customer Bonds
Believe it or not, there was a time when shoppers on the East Coast didn’t recognize all the stores on the West Coast. The same was true of shoppers up…