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Consumers
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Retail/Brands
Articles | Retail Market Analysis
How Small Businesses are Capturing the Spirit (and Sales) of the Season
Small Business Saturday may have happened last weekend but shop owners everywhere can parlay the benefits of that American Express-founded holiday into gains during the rest of the Christmas season. It just…
Consumers
Articles | Consumer Research
Gen Z + Gaming = Fertile Retail Ground
While Gen X and Boomers may be struggling to figure out what the metaverse even is, Gen Z is fully immersed in it. Now, digital experts are pointing to gaming as a…
Consumers
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Consumers
Articles | Fashion & Apparel Trends
From Prep to Skate, Men’s Must-Have Trends for Spring
The runways around the world are quiet now, and buyers have had time to digest the myriad of looks from New York to Europe to Asia. And while so much…
Retail/Brands
Articles | Fashion & Apparel Trends
This Fashion Trend Invites More Customers to Existing Space
The recent PROJECT New York show held a fireside chat with the description “fashion is ever changing and in its current iteration is making space for gender fluidity.” The message…
Retail/Brands
Articles
What Do Parents & Students Want?
Although one tired teacher took to Twitter in early June begging companies to hold off on Back-to-School ads until August, students in the U.S. return to their classrooms anytime from…
Consumers
Articles
Gen Z is the Future
Brands and retailers believe Gen Z is the future. But it’s not just treating them well that will lead the way to success. Experts says engaging, empowering and collaborating with…
Retail/Brands
Articles
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just want something new, U.S. consumers have continued to shop for new clothes to the…