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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
Global Consumer Insights – Germany
Apparel, Articles, Europe, Featured, Insights, Region, Retail, Shopping, Topics, Types

Global Consumer Insights – Germany


Over the past fifteen years, German consumers’ shopping frequency and impulse purchases have declined, although they remain more quality-conscious and impulsive than their American counterparts. Brands must be adept at utilizing both in-store and online resources to explain their quality and value proposition to the increasingly omnichannel German shopper.

Global Lifestyle Monitor_GermanyGlobal Lifestyle Monitor_Germany_2016 Global Lifestyle Monitor_Germany_2016 MC GLM_Germany_2016 4-4-16

Global Lifestyle Monitor – Germany 2016

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