Shopping
Shopping
Consumers
Articles | Consumer Research
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
There are 8 billion people in this world. And of them, 60 percent, or 4.88 billion, are active social media users. In the U.S., that number jumps to 74 percent.…
Consumers
Articles | Consumer Research
Despite Decreased Inflation, Back-to-School May Be Impacted
Inflation is at its lowest point in more than a year – three percent in June, down from 9.1 percent in June 2022. Yet, the continuation of increased prices, albeit…
Retail/Brands
Articles | Retail Market Analysis
Buckle Up: The Metaverse is Coming to Retail & Young Shoppers Are Ready
Way back in the 1992 in his book Snow Crash, author Neal Stephenson coined the word “Metaverse,” a space he saw as a successor to the internet and a virtual…
Retail/Brands
Articles | Consumer Research
Despite Inflation Jitters, BTS Apparel Sales Expected to Rise
Right now, it’s the season of “no more pencils, no more books,” but the coming days will see Back-to-School (BTS) shopping kicking into high gear. And this season, despite any…
Retail/Brands
Articles | Retail Market Analysis
Why Transforming Stores is Essential to Keep Today’s Consumer
The COVID pandemic forced consumers to shop differently when stores were shut down for months on end. The issue for retailers now, though, is figuring out how to fulfill the…
Retail/Brands
Articles | Consumer Research
These Tech Firms Want to Lift Customer Loyalty
Retaining customer loyalty has been a concern for brands and retailers since, well, forever. But factors like online shopping and social media made things more complicated. And then COVID took…
Retail/Brands
Articles | Retail Market Analysis
Retail: Here’s How Holiday Performed & What to Expect from Shoppers in ‘23
After enjoying a strong holiday season, economists are predicting a slowdown in 2023 amid concerns about a recession. And they want retailers to be prepared. But first, the good news.…