Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
Articles
Star Quality
The movie and music awards season may be over, but interest in celebrities never wanes. From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…
Articles
Hedging on the Horizon
It is the year of the snake in China, which could bode well for business — a rather welcome prospect for apparel retailers. In China, a market that has enjoyed…
Articles
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
Articles
Equal Time
Businesses are all about getting the attention of the male audience come NFL playoff and Super Bowl time. But in men’s wear, brands and retailers have been making a dedicated…
Articles
In with the Old, In with the New
Denim jeans have been around in some form for more than 100 years. Will consumers ever tire of wearing it? Only if designers stop being so innovative. Erin Barajas, director…
Articles
Quality Over Quantity
When consumers put price above everything else, cheap fast fashion seemed to make sense. Shoppers liked that they could keep up with multiple trends per season without emptying their wallets. …
Articles
From Fashion to Fashioning
It was not that long ago when fashion bloggers were considered super-fan party crashers at Fashion Week shows. Soon enough, though, they were recognized as influencers, with some gaining notoriety…
Articles
Breaking with Restraint
Jobs, taxes and the national debt are still on the lips of every politician and pundit. Yes, it is the Age of Austerity. But that has not stopped U.S. shoppers…