All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

Fashion Forward

“Denim is not going away any time soon. The rise of denim into the active market is just another cyclical trend. The young generation who grew up with skinny jeans…

On the Catwalk

Every year, New York’s Fashion Week seems to become more democratic in its effort to bring high fashion to the masses. What started in 1943 as a unified way for…

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…

The Science Behind Sleeping Well

It seems the hoteliers of the world have long known what science is now proving: when it comes to bedding, the preferred fabric is 100% cotton. [quote]A research project called…

On the Run

The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result in enough sweat to fill from one-and-a-half to three 16 oz. water bottles. While…

Doubling Down on Denim

Denim recently celebrated its 141st birthday – proving that some well-placed nips, tucks and makeovers can preserve one’s freshness. But over the last few years, one change has been less…

Emerging Markets

Despite a slight economic slowdown in China, Western retailers and brands are still very much interested in expanding business there. After all, its population is four times the size of…

Pumping Up Activewear

Are women are buying more fitness apparel because they are determined to get in shape, or because ath-leisure fits the U.S. mindset at the register and on the runways? Whatever…

Aligning With the Stars

From endorsement deals and lines bearing a celeb’s name, to stars answering the question of “who” they’re wearing on the red carpet, the apparel and footwear industry is not only…