A Growing Market

It might be clear around the other side of the world, but China’s appreciation of that iconic American product — the denim jean — is strong. Yet indicators show there’s…

It’s a New Year

The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos to organic beet snacks) has been sampled, and the eggnog is long gone. Yes,…

Boys and Girls

“You’ve got your mother in a whirl, She’s not sure if you’re a boy or a girl…” — David Bowie   There’s something of a movement happening in fashion right…

Technological Advances

What if you could spill lunch down the front of your shirt, walk through torrential rain to get back to the office and remain connected to the Internet of Things…

Playing Favorites

The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer fashion weeks that place around the world. In recent years, some retailers and brands…

Get Active

Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…

Key to Maternity Success

Putting on a few pounds can make a woman self-conscious about the way her clothes fit. And then there’s putting on a few dozen pounds in a few months while…

Savvy and Swerving

When teenage twins Maggie and Rachel Wronko, 14, want to buy clothes, they let their mom, Kris Ann, know it’s time to head to their favorite stores — Hollister, Forever…

SECURING THE HISPANIC CONSUMER

KEY INSIGHTS Promote fashion-forward trends to capture the attention and dollars of this growing demographic. Cater to the social aspects of shopping and provide additional product education to increase consumer…

The End of the Casual Friday

When Mad Men first started to air, the male characters wore suits all the time — and without a doubt they were the uniform of choice for the white-collar man.…