Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
From a Follow to a Sale
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing respect from brands and retailers. These self-employed fashion journos are no longer considered crashers…
Articles
Connecting with the Curvy Customer
Americans are all about “Go Big or Go Home!” We have a penchant for living big time all the time. And for better or worse, it’s had an effect on…
Articles
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be a bad thing when it comes to customer comments. Whether it’s a pair of…
Articles
Saying “YES” to Cotton
With the close of the “engagement season,” future brides and grooms start thinking about the details of their Big Day. Of course, the gown and tuxedo are two of the…
Articles
Creating Buzz
With nearly 400 fashion shows running during New York’s recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned…
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Articles
For Your Sweetheart
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…
Articles
Underneath it All
A few years ago, intimates were fun and fresh and colorful and then… nothing changed. It seems consumers are finding the category a little ho-hum. However, there are some bright…
Articles
Generational Gap
It wasn’t that long ago when marketers merely had to place ads in newspapers and magazines, or on TV or the radio to reach their audience. Generally, a lot of…
Articles
The Kids Have It
Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short…