Price, Quality, and Style

There is a consumer-clothing trend to buy fewer, longer lasting items often at higher price points. But Americans have a complicated relationship with price and apparel. According to the Cotton…

Bricks Over Clicks?

Ecommerce Still Presents a Lot to Gain, a Lot to Overcome

Ten Facts About Consumers and Cotton

Responses to Cotton Incorporated's Lifestyle Monitor survey show consumers have positive feelings towards and preference for cotton in their apparel.

In Apparel, It’s Fast Fashion Versus Sustainability

Consumers worldwide say that sustainability influences their apparel purchases

Fashion’s Creativity Includes Technology

Brands and retailers are using technology in an engaging and uniquely personalized way to reach consumers.

The Fine Art of Generational Appeal

Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.

The Humble Tee, Elevated

Athleisure and high-end streetwear trends have stepped up the T-shirt game with luxury designers

Sharing Product Info on Intimate Level Key to Retail Future

Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions

To Attract Plus Size Shoppers, Speak Directly & Authentically to Her

The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.

Holiday Recap: A Gift for Retailers

Holiday sales surpassed expectations and left many brands and retailers with something of a gift as the New Year kicks off.