Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…
Articles
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by how many cotton products cover the retail floor. At least, it seems that way…
Articles
Markets to Watch
It’s hard to forecast the economy 14 months out -- never mind 14 years -- but the current trends are clear: By 2030, the United States will be supplanted as…
Articles
Stay Cool for the Summer
If you're one of the unfortunate who's experienced the triple-digit heat that keeps scorching the Western states, it probably doesn't sound like a stretch to learn last month was the…
Articles
Let’s Hear It For the Home Team
With the country celebrating its birthday next week, there will be plenty of flag waving going on from coast to coast. And in this political year, one of top discussions…
Articles
Active Pursuit
The old adage, “If you can’t beat ’em, join ’em,” may — to some extent — be surfacing in the denim world right now. We’re talking about denim makers looking…
Articles
Bringing Up Baby
For new parents, one of the fun things about dressing their baby is the choice in outfits. Their little girl can be a rocker baby one day, and a flowery…
Articles
Sexy, Comfortable, and Breathable
The average person doesn’t really think about buying underwear because once the clothes go on, it’s an out-of-sight, out-of-mind situation. But some manufacturers are looking to make a name for…
Articles
Here Comes the Comfort
It’s that time of year when something old, something new, something borrowed, and something comfortable…. Oh, wait — that’s not part of the traditional matrimonial rhyme. But for most brides,…
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…