Looking for Hits

On a hot and humid day this past July, when the only logical places to be were either at the beach or in front of an air conditioner, a street…

Back-to-School 2017

Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the classroom, brands and retailers can gain…

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy in-store, but they're spending on things…

Celebrating the Journey

The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's work pants with copper rivets in…

Leave Comfort to Clothes

“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham

Helping Denim Go From Blue to Green

Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…

The Endless Laundry Cycle

There's an old adage about the only things for certain in life being death and taxes. Somehow, laundry got left off that list. But this perpetual household task is as…

Men, Women, & Brand Loyalty

In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper advised Draper, "I'd keep an eye…

Gen Z

In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of her customer reach, and if so,…

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…