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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

Streetwear’s Not Going Anywhere

By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a lot to be greasy-looking, and others…

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Consumers

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…

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Consumers

C’Mon Get Healthy

They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being…

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Consumers

Innovation & Culture

Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market.…

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Consumers

Reading, Writing, & Arithmetic

It may seem like graduation caps have barely hit the ground, but back-to-school shopping is right around the corner for millions of families. And as much as reading, writing, and…

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Consumers

Beyond Millennials

There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts swiping to get the image to…

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Consumers

Predictive Analytics

These days, consumers have fast fashion assortments turning at lightning speed, social media messages all day long on what's hot internationally and attention spans that are less than that of…

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Consumers

The Digital & the Physical

It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing the costs of expensive real estate…

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Consumers

Denim Is Seeing a Revival

Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and silhouettes, there will be one industry…

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Consumers

Lose the Parkas

Unless you were lucky enough to hit Coachella or Miami last month, there's a good chance you were wearing a winter parka for a good part of April. It was…

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