Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Let’s Hear It For the Home Team
With the country celebrating its birthday next week, there will be plenty of flag waving going on from coast to coast. And in this political year, one of top discussions…
Articles
Active Pursuit
The old adage, “If you can’t beat ’em, join ’em,” may — to some extent — be surfacing in the denim world right now. We’re talking about denim makers looking…
Articles
Bringing Up Baby
For new parents, one of the fun things about dressing their baby is the choice in outfits. Their little girl can be a rocker baby one day, and a flowery…
Articles
Sexy, Comfortable, and Breathable
The average person doesn’t really think about buying underwear because once the clothes go on, it’s an out-of-sight, out-of-mind situation. But some manufacturers are looking to make a name for…
Articles
Here Comes the Comfort
It’s that time of year when something old, something new, something borrowed, and something comfortable…. Oh, wait — that’s not part of the traditional matrimonial rhyme. But for most brides,…
Articles
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the purpose. But the act can automatically be made more palatable to the American customer…
Articles
Things are Looking Up
While fashion shows and women’s glossies are filled with hyper thin girls, the reality is their body types don’t come close to representing the average American woman. Researchers say social…
Articles
Quick, Easy, and Seamless
Smartphones have become such an appendage that when people are running out of the house, it’s more conceivable they would forget their wallet before they forget their device. It’s this…
Articles
Cotton and the Great Outdoors
Among the many scenes where one had to suspend disbelief while watching the Oscar-nominated “The Revenant” were those where frontiersman walked through icy river waters and then plodded through knee-deep…
Articles
Online Frontiers
Paris Fashion Week is underway and with it comes all the creativity and visual drama one expects of the world’s fashion capital. It’s flamboyant and fabulous. Meanwhile, in offices in…