Predictive Analytics

These days, consumers have fast fashion assortments turning at lightning speed, social media messages all day long on what's hot internationally and attention spans that are less than that of…

The Digital & the Physical

It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing the costs of expensive real estate…

Denim Is Seeing a Revival

Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and silhouettes, there will be one industry…

Lose the Parkas

Unless you were lucky enough to hit Coachella or Miami last month, there's a good chance you were wearing a winter parka for a good part of April. It was…

Tons & Tons of Denim Kept from Landfills

The great thing about denim apparel is it practically lasts forever. The key word being practically. While nothing might fit as well as a pair of old blue jeans, at…

The Comfort of Cotton

One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…

National Laundry Day

Okay, slackers, time to get yourselves together. April 15th is coming and you know what that means: National Laundry Day. True, that's normally Tax Day, but officials must have realized…

Price, Quality, and Style

There is a consumer-clothing trend to buy fewer, longer lasting items often at higher price points. But Americans have a complicated relationship with price and apparel. According to the Cotton…

Bricks Over Clicks?

Ecommerce Still Presents a Lot to Gain, a Lot to Overcome

Ten Facts About Consumers and Cotton

Responses to Cotton Incorporated's Lifestyle Monitor survey show consumers have positive feelings towards and preference for cotton in their apparel.