Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Streetwear’s Not Going Anywhere
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a lot to be greasy-looking, and others…
Articles
Battle of the Bottoms
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…
Articles
C’Mon Get Healthy
They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an entire lingerie fashion show was being…
Articles
Innovation & Culture
Denim has always been a strong commodity in the U.S. That's no surprise given California is its birthplace. In recent years, though, it faced stiff competition from the athleisure market.…
Articles
Reading, Writing, & Arithmetic
It may seem like graduation caps have barely hit the ground, but back-to-school shopping is right around the corner for millions of families. And as much as reading, writing, and…
Articles
Beyond Millennials
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts swiping to get the image to…
Articles
Predictive Analytics
These days, consumers have fast fashion assortments turning at lightning speed, social media messages all day long on what's hot internationally and attention spans that are less than that of…
Articles
The Digital & the Physical
It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing the costs of expensive real estate…
Articles
Denim Is Seeing a Revival
Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and silhouettes, there will be one industry…
Articles
Lose the Parkas
Unless you were lucky enough to hit Coachella or Miami last month, there's a good chance you were wearing a winter parka for a good part of April. It was…