Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands and apparel designers have taken creativity…

Here’s Why Size Inclusivity Should Start Young

Brands that offer extended sizing stand to win, both in the eyes of the consumer as well as their bottom lines. Coresight Research puts the 2019 women's plus-size apparel market…

Repositioning For the Conscious Consumer

Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal to those seeking more sustainable product.

Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed, the U.S. Hispanic population is steadily…

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement. Older generations, meanwhile, are quick to…

The Natural Way to a Millennial Mom’s Heart

Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy Kids (because they were rewarded not…

Taking It Personally

It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it. These days, there is still Point…

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than denim jeans. But this young generation…

10 Facts About Back-to-School Shopping

With the start of a new school year rapidly approaching, consumers and retailers alike are gearing up for Back-to-School shopping. Learn what is on parents’ shopping lists with Cotton Incorporated’s…

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season. For some, it's a matter of…