Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Ten Facts About Consumers and Cotton
Responses to Cotton Incorporated's Lifestyle Monitor survey show consumers have positive feelings towards and preference for cotton in their apparel.
Articles
In Apparel, It’s Fast Fashion Versus Sustainability
Consumers worldwide say that sustainability influences their apparel purchases
Articles
Fashion’s Creativity Includes Technology
Brands and retailers are using technology in an engaging and uniquely personalized way to reach consumers.
Articles
The Fine Art of Generational Appeal
Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.
Articles
The Humble Tee, Elevated
Athleisure and high-end streetwear trends have stepped up the T-shirt game with luxury designers
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Sharing Product Info on Intimate Level Key to Retail Future
Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions
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To Attract Plus Size Shoppers, Speak Directly & Authentically to Her
The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as an afterthought.
Articles
Holiday Recap: A Gift for Retailers
Holiday sales surpassed expectations and left many brands and retailers with something of a gift as the New Year kicks off.
Articles
Consumer Outlook for 2018: Good, If A Little Cautious
Regarding the U.S. economy, less than half of all consumers (46 percent) say they are optimistic toward the outlook for the U.S. economy, according to the Cotton Incorporated Lifestyle MonitorTM…