Articles
Articles
Articles
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Articles
Ten Facts About Consumers and Cotton
Responses to Cotton Incorporated's Lifestyle Monitor survey show consumers have positive feelings towards and preference for cotton in their apparel.
Articles
In Apparel, It’s Fast Fashion Versus Sustainability
Consumers worldwide say that sustainability influences their apparel purchases
Articles
Monthly Economic Letter February 2018
Despite some significant upward movement, most cotton prices are either even or lower than one month ago.
Articles
Fashion’s Creativity Includes Technology
Brands and retailers are using technology in an engaging and uniquely personalized way to reach consumers.
Articles
The Fine Art of Generational Appeal
Using data to zero in on the exact preferences to give consumers exactly what they want, no matter their age.
Articles
The Humble Tee, Elevated
Athleisure and high-end streetwear trends have stepped up the T-shirt game with luxury designers
Articles
Sharing Product Info on Intimate Level Key to Retail Future
Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions