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Articles | Consumer Research
In Growing Outdoor Market, The Fiber to Use When Leaving No Trace Matters
More people than ever are enjoying the Great Outdoors. And companies are responding with products that help consumers get back to nature while enjoying natural fibers, be it in their…
Articles | Fashion & Apparel Trends
Here’s What Consumers Want in Their New Year/New You Activewear
It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…
Articles | Fashion & Apparel Trends
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…
Articles | Fashion & Apparel Trends
Who Should Really Be the Focus of “New You” in 2023?
The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…
Articles | Fashion & Apparel Trends
The Elements That Are Keeping Activewear Hot
The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a…
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New Year’s Resolutions
Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of blowing cobwebs off their scales muttering, “This time will be different.” Exercising and losing…
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Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
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Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
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Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…
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Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…