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Articles

Articles

Consumers

This One Program Helps the Planet AND Brings Consumers to Your Store

America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…

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Retail/Brands

These are the Fashion Week Denim & Cotton Looks to Offer in ‘24

The Spring/Summer 2024 fashion weeks have wrapped and two things are clear: designers are doing incredible things with denim and athleisure is being reinvented. First, the denim. From New York…

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Consumers

How Blue Jeans Pair Perfectly with Circular Fashion

In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…

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Retail/Brands

Blue Jeans Celebrate a Big Birthday with Style & Sustainability

As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…

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Retail/Brands

After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On

So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…

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Consumers

This is How Fashion Can Help America Recycle

The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…

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Retail/Brands

These are the Top Global Denim Trends for 2023

If there’s one thing that sustained its popularity over the long course of the pandemic, it’s that fashion stalwart: denim jeans. The bottom continues to be a go-to not just…

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Consumers

Celebrating the Blue Jean

It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…

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Consumers

Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

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Consumers

Denim in 2022

A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…

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