Articles
Articles
Retail/Brands
Articles | Fashion & Apparel Trends
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…
Retail/Brands
Articles | Fashion & Apparel Trends
After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On
So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…
Consumers
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Retail/Brands
Articles | Fashion & Apparel Trends
These are the Top Global Denim Trends for 2023
If there’s one thing that sustained its popularity over the long course of the pandemic, it’s that fashion stalwart: denim jeans. The bottom continues to be a go-to not just…
Consumers
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…
Consumers
Articles
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…
Consumers
Articles
Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless pandemic. It should be noted, though, that virus-weary consumers aren’t taking this latest strain…
Consumers
Articles
Here’s How Recycled Denim Helps America
When people talk about America the Beautiful, they’re definitely not referring to the 292.4 million tons of waste — which includes more than 17 million tons of textiles — the…
Supply Chain
Articles
Embracing Sustainability
Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…
Consumers
Articles
The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless you wear skinny jeans, which automatically…