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Articles | Fashion & Apparel Trends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
It’s funny watching movies or TV shows that don’t really seem that old but then a character makes a call from a phone booth, checks their home answering machine or…
Articles | Fashion & Apparel Trends
This is Why Denim is Circular – And Why Consumers Trust It
Just four years ago when the pandemic was raging, pajamas and sweatpants became the go-to garments all day, every day and the industry wondered about the future of denim. Though…
Articles | Fashion & Apparel Trends
This One Program Helps the Planet AND Brings Consumers to Your Store
America Recycles Day is coming up on Nov. 15 and it gives both consumers and businesses a chance to pitch in when it comes to renewing, reusing, and recycling. Fashion…
Articles | Consumer Research
These are the Fashion Week Denim & Cotton Looks to Offer in ‘24
The Spring/Summer 2024 fashion weeks have wrapped and two things are clear: designers are doing incredible things with denim and athleisure is being reinvented. First, the denim. From New York…
Articles | Fashion & Apparel Trends
How Blue Jeans Pair Perfectly with Circular Fashion
In a circularity panel discussion held earlier this year, moderator Robert Langkjaer-Bain of Imagine5 media informed the audience that in the time it took for them to watch a 6-minute…
Articles | Fashion & Apparel Trends
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean celebrates its 150th birthday on May 20, one wonders if the garment could serve as a master class in how constant reinvention is good for business.…
Articles | Fashion & Apparel Trends
After 150 Years, Here’s Why Americans Are Still Pulling Their Jeans On
So much about American life has changed since the 1870s. For starters, 12 U.S. states had yet to be admitted to the Union back then. Horses provided the main mode…
Articles | Consumer Research
This is How Fashion Can Help America Recycle
The slogan “reduce, reuse, recycle” has been around for decades. But it’s only more recently that the fashion industry has begun examining how such actions could improve their sustainability efforts…
Articles | Fashion & Apparel Trends
These are the Top Global Denim Trends for 2023
If there’s one thing that sustained its popularity over the long course of the pandemic, it’s that fashion stalwart: denim jeans. The bottom continues to be a go-to not just…
Articles
Celebrating the Blue Jean
It’s been nearly a century and a half since the humble blue jean was born. Back on May 20, 1873, Levi Strauss and Jacob Davis patented the process of putting…