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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

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Consumers

Fashion Can Work With Shoppers to Move Beyond COVID

It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…

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Consumers

Fashion & The City

More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and mere days after Ida's flash floods…

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Consumers

The Influencer Marketing Push

Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…

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Consumers

Style & Comfort

The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…

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Consumers

Meeting Apparel Demands

It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is fully vaccinated, and half the country…

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Consumers

Next Level of “Business Casual”

Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…

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Consumers

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…

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Consumers

Meeting New Demands

In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during the COVID-19 shutdowns since they could…

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Consumers

Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to educate students from kindergarten through college…

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