Big Opportunities for Denim

In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday apparel could be taken much too far. That was way back in 2008, when…

Fashion Can Work With Shoppers to Move Beyond COVID

It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…

Fashion & The City

More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and mere days after Ida's flash floods…

The Influencer Marketing Push

Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…

Style & Comfort

The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…

Meeting Apparel Demands

It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is fully vaccinated, and half the country…

Next Level of “Business Casual”

Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…

Meeting New Demands

In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during the COVID-19 shutdowns since they could…

Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to educate students from kindergarten through college…