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Forging Relationships
Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages – often without a selling mentality. And it is making everyone more social. McKinsey’s…
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Fast Transformation
When consumers think “fast fashion,” their first thought might not be sustainable fabrics. But after years of hearing about how they are peddling “throwaway” apparel, leading retailers of low-price, trendy…
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The ‘I’ of the Tiger
The potential held by China’s enormous population never fails to quicken the pulse of retailers. And e-commerce, especially via mobile devices, is one of the hottest avenues for doing business…
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Countering Showrooming
A specialty grocery store in Australia made headlines around the world when it began charging a $5 fee for simply browsing. But experts say this reaction to showrooming – researching…
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Teen Beat
For teens, there is no shortage of venues to find celebrity news, hair tips and apparel inspiration. From TV shows and movies to Huff Post Teen, style messages are ubiquitous. …
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Consumer Perspectives on “Green” Apparel
Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…
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Trickle Down Retail
Somewhere between the Wall Street bailout and today’s new economy — where consumers are saving more and spending less — shoppers started turning more and more to mass merchants for…
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A Straight Shot
Whether someone’s a small designer trying to make a name for themselves or a legacy retailer in the apparel business for nearly a century and a half, reaching the consumer…
Articles
Star Quality
The movie and music awards season may be over, but interest in celebrities never wanes. From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…