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Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…
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Cultural Differences
If a company is successful here in the great big USA, it follows that it could be just as prosperous elsewhere. However, that is not always the case. Cultural differences…
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Smart Shopping
Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this season, with apparel being a main component. And a good BTS bodes well as…
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Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…
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Becoming Socially Adept
Retailers are constantly being urged to up their social media presence. But that doesn’t mean they should simply join another social network and then forget about it. In the rush…
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Consumer Rewards
In the competitive world of retail, the grand prize is a loyal customer. But with today’s expansive apparel shopping choices — from mass market to department stores, independent boutiques to…
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Upward Bound
Unemployment numbers are down and summer retail sales are up in the U.S. A good portion of the purchasing increase may be related to a seasonal boost, but certain gauges…
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A Virtually Perfect Fit
When shopping for apparel online, many consumers get around their apprehension that something won’t fit or feel right by walking away from their computers and going into the desired store…
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Emerging Markets
Despite a slight economic slowdown in China, Western retailers and brands are still very much interested in expanding business there. After all, its population is four times the size of…
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The Gender Divide
The more things change among male and female shoppers, the more they stay the same. Men might be taking more of an interest in fashion than their dads did, but…