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Retail/Brands
Articles
How to Dig Out From Under All That Data
Brands and retailers not only need to collect, but also gather insights from data to better understand and engage with their customers.
Retail/Brands
Articles
By Popular Demand, More Online Stores Opening Shops
With the surge of online retail. some of those ecommerce stores are finding even more success with physical locations.
Retail/Brands
Articles
Email Marketing That Really Delivers
Want to win a trivia night? Then you should know the world's first email was sent back in 1971. Sure, an MIT programmer working on a project that was basically…
Retail/Brands
Articles
Don’t Call It “Used”
A classic scene in the cult movie classic "Party Girl" shows Parker Posey's character Mary parting with some of her designer clothes at a consignment shop to make rent. The…
Retail/Brands
Articles
Amazon’s Private Labels
Ask the person nearest you why they buy things on Amazon and they're likely to say, "It's easy and I get free shipping." Ask people why they like fashion, and…
Retail/Brands
Articles
It’s the Holiday Season (Almost)
It's that scary time of year again. No, not Halloween. We're talking about pre-holiday, the anxiety-laced period that retailers and manufacturers have been prepping for, but that stage before consumers…
Retail/Brands
Articles
Small Business Shopping
One of the biggest topics of conversation in small retail is how to compete with the major players, be it the chains, discounters, or e-commerce, especially Amazon. It's not an…
Consumers
Articles
Post NYFW
New York Fashion Week just wrapped up the Spring/Summer 2019 shows, yet it's mid-September. Despite regular discussion about the industry's need for speed, and a consumer that has a see…
Consumers
Articles
Social Influencers
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As brands try to weed out who…
Consumers
Articles
Battle of the Bottoms
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that hasn't yet taken on the smell…