Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
In with the Old, In with the New
Denim jeans have been around in some form for more than 100 years. Will consumers ever tire of wearing it? Only if designers stop being so innovative. Erin Barajas, director…
Articles
Quality Over Quantity
When consumers put price above everything else, cheap fast fashion seemed to make sense. Shoppers liked that they could keep up with multiple trends per season without emptying their wallets. …
Articles
From Fashion to Fashioning
It was not that long ago when fashion bloggers were considered super-fan party crashers at Fashion Week shows. Soon enough, though, they were recognized as influencers, with some gaining notoriety…
Articles
Breaking with Restraint
Jobs, taxes and the national debt are still on the lips of every politician and pundit. Yes, it is the Age of Austerity. But that has not stopped U.S. shoppers…
Articles
Keeping It Fresh
When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers. But in…
Articles
Hoping for a Positive Holiday
This holiday season promises to be a positive one for retailers, even though the industry does not expect the gangbuster business of last year. While Back-To-School yielded higher than expected…