Consumers’ Reaction to Non-Enviro-Friendly Apparel

Consumers’ Willingness to Pay More for Clothing or Home

Consumers Who Put Effort Into Finding

Consumers Who Describe Themselves as “Green”

Consumers Who Practice Environmental Activism

Consumer Perspectives on “Green” Apparel

Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…

Star Quality

The movie and music awards season may be over, but interest in celebrities never wanes.  From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…

Hedging on the Horizon

It is the year of the snake in China, which could bode well for business — a rather welcome prospect for apparel retailers.  In China, a market that has enjoyed…

COURTING THE MEXICAN APPAREL CONSUMER

Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…

Equal Time

Businesses are all about getting the attention of the male audience come NFL playoff and Super Bowl time.  But in men’s wear, brands and retailers have been making a dedicated…