Star Quality

The movie and music awards season may be over, but interest in celebrities never wanes.  From movie premieres, to summer concerts to the always-fun dating and dumping scene, Americans love…

Hedging on the Horizon

It is the year of the snake in China, which could bode well for business — a rather welcome prospect for apparel retailers.  In China, a market that has enjoyed…

COURTING THE MEXICAN APPAREL CONSUMER

Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…

Equal Time

Businesses are all about getting the attention of the male audience come NFL playoff and Super Bowl time.  But in men’s wear, brands and retailers have been making a dedicated…

In with the Old, In with the New

Denim jeans have been around in some form for more than 100 years.  Will consumers ever tire of wearing it?  Only if designers stop being so innovative. Erin Barajas, director…

Quality Over Quantity

When consumers put price above everything else, cheap fast fashion seemed to make sense.  Shoppers liked that they could keep up with multiple trends per season without emptying their wallets. …

From Fashion to Fashioning

It was not that long ago when fashion bloggers were considered super-fan party crashers at Fashion Week shows.  Soon enough, though, they were recognized as influencers, with some gaining notoriety…

Breaking with Restraint

Jobs, taxes and the national debt are still on the lips of every politician and pundit.  Yes, it is the Age of Austerity.  But that has not stopped U.S. shoppers…

Keeping It Fresh

When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers.  But in…

Athletic Apparel: A Robust Market