Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…
Consumers
Articles
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.
Consumers
Articles
Cheering for the Red, White & Blue
Around the July 4th holiday, patriotism runs high. So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…
Consumers
Articles
To Love & Cherish
Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…
Consumers
Articles
Constant Comment
Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…
Consumers
Articles
Old Faithful
Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born. While…
