How Many Denim Garments Do Consumers Own

Bait & Switch

Scrambling to keep costs low in the face of historic cotton price highs several years ago, retailers and manufacturers began swapping out cotton for synthetics.  And while cotton prices have…

Getting Intimate

Today’s intimates are so varied in color, style, sexiness and fun they bear almost no resemblance to underthings of even the recent past.  But one thing has not changed: how…

Actively Multi-Tasking

Exercise enthusiasts have long embraced activewear that does double duty beyond a workout.   And thanks to more novel crossover pieces, such as a skirted capri or UPF 50 climbing pants,…

Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

Consumers on Apparel Issues: Denim Jeans

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

Cheering for the Red, White & Blue

Around the July 4th holiday, patriotism runs high.  So it is an ideal time for retailers to promote that American original, denim — especially to men, who are particularly loyal…

To Love & Cherish

Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…

Constant Comment

Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…

Old Faithful

Back in 1873, the airplane had yet to be invented, horses were the most popular mode of transportation, indoor plumbing was a luxury — and denim jeans were born.  While…