Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Responding to Consumer Needs
New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020. Designers would do well to keep…
Articles
What a Girl (and Boy) Wants
Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like, clothing stores and stuff. Of course,…
Articles
The Extended Size Market: Video
Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.
Articles
Those Pesky Kids Are Showing Up
Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made of, who makes it and the…
Articles
The 2020 Consumer Outlook
While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National Retail Federation (NRF), varying economic indicators…
Articles
Direct-to-Consumer Brands
Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that shoppers can easily navigate, on their…
Articles
Giving Apparel New Life
Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel makers and retailers are looking to…
Articles
2019 Holiday Shopping Intentions: Video
Shoppers say they’d like to give and get clothing as a gift this year. Cotton-rich clothing like t-shirts, jeans and sweaters top the list. Melissa Bastos, our director of consumer…
Articles
Modern Holiday Magic
There's an iconic scene in the classic holiday movie A Christmas Story where Ralphie and his brother go see Santa in a department store. There are two things that seem…