Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
Reading, Writing, & Arithmetic
It may seem like graduation caps have barely hit the ground, but back-to-school shopping is right around the corner for millions of families. And as much as reading, writing, and…
Articles
Beyond Millennials
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts swiping to get the image to…
Articles
Predictive Analytics
These days, consumers have fast fashion assortments turning at lightning speed, social media messages all day long on what's hot internationally and attention spans that are less than that of…
Articles
The Digital & the Physical
It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing the costs of expensive real estate…
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Denim Is Seeing a Revival
Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and silhouettes, there will be one industry…
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Lose the Parkas
Unless you were lucky enough to hit Coachella or Miami last month, there's a good chance you were wearing a winter parka for a good part of April. It was…
Articles
Tons & Tons of Denim Kept from Landfills
The great thing about denim apparel is it practically lasts forever. The key word being practically. While nothing might fit as well as a pair of old blue jeans, at…
Articles
The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is that many people feel they just…
Articles
National Laundry Day
Okay, slackers, time to get yourselves together. April 15th is coming and you know what that means: National Laundry Day. True, that's normally Tax Day, but officials must have realized…
Articles
Price, Quality, and Style
There is a consumer-clothing trend to buy fewer, longer lasting items often at higher price points. But Americans have a complicated relationship with price and apparel. According to the Cotton…