Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless you wear skinny jeans, which automatically…
Consumers
Articles
Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about Marques Almeida's Fall '21 show over…
Consumers
Articles
Next Level of “Business Casual”
Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…
Consumers
Articles
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…
Consumers
Articles
Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…
Consumers
Articles
COVID-19 & Consumer Concerns in China
A Year in Review: Consumers Look Ahead
Consumers
Articles
Earth Day 2021
Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that didn't happen but from April 20-22,…
Consumers
Articles
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest "The Fabric of Our Lives®" campaign…
Consumers
