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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

Social Platforms

If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other post is an ad. At least…

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Consumers

Here’s How Not to Fumble the Return

One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according to Mastercard Spending Pulse. While that's…

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Consumers

Supply Chain Insights – Baby Care

The global market for baby diapers and wipes is strong and growing, as consumers across the world are expected to spend $70.1 billion on these products by 2023.

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Consumers

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female strength, Rosie the Riveter. The campaign…

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Consumers

Look Who’s Flourishing on Their Golden Anniversary

Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were disbanding; and Cotton Incorporated was formed…

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Consumers

How a Focus on Work Can Grow Athleisure

To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…

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Consumers

Responding to Consumer Needs

New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020. Designers would do well to keep…

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Consumers

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like, clothing stores and stuff. Of course,…

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Consumers

The Extended Size Market: Video

Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.

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Consumers

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made of, who makes it and the…

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