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- Things to Know About COVID-19 & Consumer Concerns in Mexico...
COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7),
Oct 2021 (Wave 8), Dec 2021 (Wave 9), Mar 2022 (Wave 10).
THINGS TO KNOW ABOUT...
MEXICO
WAVE
TEN
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
CONSUMERS SEEK COMFORT AS PANDEMIC CONTINUES
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
Wave 1
Mar ‘20
0
20
40
60
80
W2
Apr ‘20
W3
Sep ‘20
W4
Nov ‘20
W5
Mar ‘21
W6
May ‘21
W7
Aug ‘21
W8
Oct ‘21
W9
Dec ‘21
W10
Mar ‘22
31
%
63
%
16-24 25-44 45+
62
%
Continued Action from Retailers
Changing Shopping Routines
say this experience will change
the way they shop in the future
Percentage who shop for majority of clothing in person:
Percentage saying it is important for retailers to take action:
86
%
78
%
88
%
87
%
80
%
Ensure staff wear face masks
Require face masks for customers
Fully vaccinate all staff
say we should keep
public health measures
even as case numbers
improve
90
%
say nothing will
be the same
again
79
%
Before pandemic
56
%
In the Future
Activewear &
Athleisure
Loungewear
(Sweats,
Leggings)
T-shirts &
Denim Jeans
Clothing Spending Dips
Consumers Are Getting Comfortable
Plan To Purchase
Percent spending more or the same on
clothing since the start of the pandemic
66
%
65
%
40
%
50
%
43
%
44
%
37
%
40
%
29
%
27
%
W1 W2 W3
W4
W5 W6 W7 W8 W9 W10
Dress Pants,
Shirts or
Blazers
Most Worn
in Nov.
Most Worn
in Feb.
Casual Tops
& Bottoms
55
%
41
%
63
%
54
%
52
%
59
%
58
%
71
%
73
%
64
%
Athleisure Dress PantsActivewear
36
%
30
%
30
%
say wearing comfortable
clothing helps them feel
better right now
90
%