Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Consumers
Articles
Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…
Consumers
Articles
COVID-19 & Consumer Concerns in China
A Year in Review: Consumers Look Ahead
Consumers
Articles
Earth Day 2021
Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that didn't happen but from April 20-22,…
Consumers
Articles
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest "The Fabric of Our Lives®" campaign…
Consumers
Consumers
Articles
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect with the consumer. Take Krispy Kreme:…
Consumers
Articles
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a year that seemed more like half…
Consumers
Articles
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To…
Consumers
Articles
Clothing Durability & What’s In Your Closet
In the last 15 years, we've seen trends towards disposability in the fashion industry, disturbing sustainability advocates.