Consumers
Consumers
Data and analyses of consumer attitudes, preferences and shopping habits.
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Articles
Get Active
Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…
Articles
It’s a New Year
The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos to organic beet snacks) has been sampled, and the eggnog is long gone. Yes,…
Articles
Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…
Articles
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of brands like Lululemon and activities like…
Articles
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…
Articles
Streetwear’s Not Going Anywhere
By the time Marc Jacobs sent grunge apparel down the runway in 1992, there were cynics who said it was "ludicrous" to spend a lot to be greasy-looking, and others…
Articles
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie Eilish, the 18-year-old who set Grammy…
Articles
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their pajamas as the coronavirus shutdown forced…
Articles
Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…