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A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
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Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
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In Celebration of Shopping
Fashion’s Night Out is back. And for those wondering if it is bigger and better than ever, in a word: Bieber. As in, Justin Bieber, who says in the event’s…
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The High and Low Of It
The designer collaboration is alive, well and multiplying rapidly — a fact that should keep shoppers awash in one-offs for quite some time. But the newest collaborations are breaking with…
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The Male Storm
A zany thing happened on the way out of the recession: more and more men have begun investing in fashion. In turn, retailers have had to amp up their offerings…
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Making a Comeback
For years now, U.S. apparel makers have off-shored their manufacturing, affecting not only apparel workers in the States, but also entire local economies. Today, just 2% of apparel in U.S.…
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Rethinking High/Low
Capsule collections. One-offs. Affordable couture collaborations. They are all products of high/low collaborations, but what used to seem unquestionably bankable has recently hit a few snags. This retail formula has…
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Equal Time
Businesses are all about getting the attention of the male audience come NFL playoff and Super Bowl time. But in men’s wear, brands and retailers have been making a dedicated…
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COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…
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Beyond the Deal
The Great Recession schooled most consumers in the art of the deal. Smartphone apps and coupon websites fed consumer zeal to save in-store or snag free shipping for web orders. …