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A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and Andre 3000, comes at a time when more U.S. men are taking their personal…
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Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
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Seeking Social Skills
For today’s retailers, the question is no longer whether to use Facebook, but whether Facebook, Twitter, Pinterest and Tumblr are being used as effectively as possible. Smart stores realize social…
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Getting Personal
In an effort to hone in on what makes consumers buy rather than browse, retail science has gotten a little…sci-fi. For brick and mortar stores, there are “technologies like heat…
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As You Like It
The good thing about malls, city shopping districts and e-commerce sites is the bounty of retail choices they provide. But such abundance makes it trickier for stores to differentiate themselves.…
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In Celebration of Shopping
Fashion’s Night Out is back. And for those wondering if it is bigger and better than ever, in a word: Bieber. As in, Justin Bieber, who says in the event’s…
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The High and Low Of It
The designer collaboration is alive, well and multiplying rapidly — a fact that should keep shoppers awash in one-offs for quite some time. But the newest collaborations are breaking with…
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The Male Storm
A zany thing happened on the way out of the recession: more and more men have begun investing in fashion. In turn, retailers have had to amp up their offerings…
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The Kids Are Alright
It is great to be an American tween: old enough to know what is trendy, yet blithely ignorant of U.S. and global economics. So, even though Mom and Dad might…
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Making a Comeback
For years now, U.S. apparel makers have off-shored their manufacturing, affecting not only apparel workers in the States, but also entire local economies. Today, just 2% of apparel in U.S.…