Articles
Articles
Retail/Brands
Articles
Marketing to Men
As men have spiffed up their wardrobes in order to be taken more seriously in the workplace, retailers and manufacturers have responded by adopting creative methods to reach this re-discovered…
Retail/Brands
Articles
Fair Weather Trends
Warmer weather brings out bursting flowers, chirping birds and… consumers? The last one may be a little harder to gauge. Balmy weather in the first quarter of 2012 had people…
Retail/Brands
Articles
The Discount Deluge
Off-price retailers have been readily embraced by American consumers, but they still face fierce competition for the discount dollar. And while some in this sector are flourishing, others are struggling…
Retail/Brands
Articles
A Bridge For Brick & Mortar
With nearly half of all American adults (46%) owning smartphones — a jump Pew Research says is up from 35% last May — the mobile retailing market is only poised…
Consumers
Articles
What’s In Store?
With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…
Consumers
Articles
Smart Clothes for Smart Workouts
On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts. And more…
Retail/Brands
Articles
Rising Standards
A few years ago when jobs and incomes took a hit, consumers became obsessed with getting the lowest price possible when shopping for clothes. But then “frugal fatigue” set in,…
Supply Chain
Articles
Banking on ‘Green’
Images of blazing wildfires, cracked dry farmland or satellite shots of melting ice may get people thinking about the environment, but they have not become full-fledged activists as a result. …
Consumers
Articles
Increasing Flexibility
The outfits of busy Americans are beginning to match their multi-tasking lives. Evidence can be seen at the home improvement and grocery stores, the children’s playground, even the movie theater. …
Consumers
Articles
Making It Personally
This newest movement may be small in numbers, but it is big on ideals: American independent denim makers, designers who are producing small batches of top-quality jeans. In an age…