Articles
Articles
Supply Chain
Articles
Fabrics of the Future
The innovative technological finishes in some apparel fabrics today have come a long way since scientist Ruth Benerito first helped make 100% cotton wrinkle-resistant decades ago. Now, consumers can purchase…
Retail/Brands
Articles
Hedging on the Holiday
This year’s Back-to-School shopping season was not as strong as expected, leading many in the apparel retail industry to scale down expectations for a record-breaking holiday season. But along with…
Consumers
Articles
Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
Retail/Brands
Articles
Homegrown Retail
Americans always have something to argue about, but one thing they all agree on is the importance of buying U.S-made products. Enthusiasm for apparel that’s made in the USA continues…
Retail/Brands
Articles
From Mobile to Brick-and-Mortar
The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today’s savvy retailers are…
Consumers
Articles
Catering to the In-Betweens
Today’s kids are vocal about what they do and do not like — even if mom and dad control the wallet – and their spending habits are still a boon…
Consumers
Articles
Creating Communities
With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers. But for those who truly want to engage with their customers,…
Retail/Brands
Articles
Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…
Retail/Brands
Articles
Curating Experiences
Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…
Consumers
Articles
Evolving Parties
Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets: music, celebrities, catwalks and designer appearances all designed to creating a more…