Articles
Articles
Retail/Brands
Articles
Fueling Discovery
Tech-savvy shoppers are increasingly making new discoveries through shopping sites or apps that hook them up with their favorite fashions. But this field continues to grow, making it increasingly important…
Retail/Brands
Articles
Holiday 2013: A Cotton Clothing Carol
This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…
Consumers
Articles
The Art of the Tweet
While social shopping channels like Facebook stores did not catch on as originally thought, retailers and brands continue to hone their usage of social media, often with creative methods. Kantar…
Consumers
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Consumers
Articles
Men at Work
For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes. Or, he disliked clothes shopping so much he just wanted to end…
Supply Chain
Articles
Fabrics of the Future
The innovative technological finishes in some apparel fabrics today have come a long way since scientist Ruth Benerito first helped make 100% cotton wrinkle-resistant decades ago. Now, consumers can purchase…
Retail/Brands
Articles
Hedging on the Holiday
This year’s Back-to-School shopping season was not as strong as expected, leading many in the apparel retail industry to scale down expectations for a record-breaking holiday season. But along with…
Consumers
Articles
Captivating the Indian Apparel Shopper
Keywords: India, Indian, clothing, apparel, retail, fiber, cotton, shopping, habits, preferences, fashion, quality, growing, paisa vasool
Retail/Brands
Articles
Homegrown Retail
Americans always have something to argue about, but one thing they all agree on is the importance of buying U.S-made products. Enthusiasm for apparel that’s made in the USA continues…
Retail/Brands
Articles
From Mobile to Brick-and-Mortar
The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today’s savvy retailers are…