Articles
Articles
Articles
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's work pants with copper rivets in…
Articles
Amazon Rising
Once upon a time in retail, there were category killers -- stores so powerful in a particular type of offering, they knocked off their smaller competitors. Then along came an…
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An Active Opportunity
If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to them.
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Leave Comfort to Clothes
“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham
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Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…
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Fashion Industry & Earth Day
This year on Earth Day, there will be more than the usual rallies and musical acts celebrating the event. There will be a March for Science in Washington, D.C., in…
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Eco Concerns
So, you consider yourself to be environmentally conscious and do your best to make healthy food choices. However, did you know that your clothes might be coming from deforested tropical…
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The Endless Laundry Cycle
There's an old adage about the only things for certain in life being death and taxes. Somehow, laundry got left off that list. But this perpetual household task is as…
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Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how 100% cotton bath towels meet their…
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Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to meet their primary needs for comfort…