Shopping
Shopping
Retail/Brands
Articles
Facelifts for Malls & Stores
By now, a lot of Americans have ventured back to stores and malls, but it doesn't take long to notice everything is just a little bit different. Or maybe a…
Retail/Brands
Articles
Weathering the COVID Storm
So many apparel brands and retailers have been cut off at the knees since the coronavirus pandemic began, it's sometimes hard to fathom how the industry will come out of…
Consumers
Articles
Back-to-School 2020
After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to educate students from kindergarten through college…
Consumers
Articles
New Merchandising Plans
The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase 8.8 percent in May, according to…
Supply Chain
Articles
More of a Reality?
When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere from twelve to many dozens of…
Retail/Brands
Articles
Pivot Your Marketing
This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience, but the virus forced everyone to…
Consumers
Articles
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and Millennials, COVID-19 marked yet another crisis…
Retail/Brands
Retail/Brands
Articles
Fast-Tracked Retail Change
At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies, furloughs, and a reduction in consumer…
Retail/Brands
Articles
Easing Fears & Growing Sales
After a couple of months with nothing to do but binge watch TV or go for quick grocery runs, consumers around some parts of the country are watching stores slowly…