The Kids Have It

Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short…

The touch, the feel…

Over the years, the commercials have shown the fabric worn by small children as they played outdoors, bigger kids roughhousing in school, a young couple arguing in a car on…

All Cotton for 24 Hours

When models took to the catwalk in Cotton’s 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers were treated to a classic example of experiential marketing that hit…

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive up sales post-recession. That has led to more color for men, and silhouette choices…

The Science Behind Sleeping Well

It seems the hoteliers of the world have long known what science is now proving: when it comes to bedding, the preferred fabric is 100% cotton. [quote]A research project called…

On the Run

The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result in enough sweat to fill from one-and-a-half to three 16 oz. water bottles. While…

Pumping Up Activewear

Are women are buying more fitness apparel because they are determined to get in shape, or because ath-leisure fits the U.S. mindset at the register and on the runways? Whatever…