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Fiber Preferences

Fiber Preferences

Consumers

Consumers on Apparel Issues: Denim Jean Customer Comments

Consumers on Apparel Issues: Denim Jeans

Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from 2010 to 2013, on 20,000+ apparel products.

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Consumers

To Love & Cherish

Embellishments and advances in fabric treatments have designers insisting a cotton gown is not just for beach weddings, but can be anything the bride wishes: breezy, vintage, formal…and definitely beyond…

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Consumers

Constant Comment

Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…

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Consumers

Consumer Perspectives on “Green” Apparel

Environmental activism among consumers has steadily progressed due to more individuals adopting eco-friendly habits. Consumers’ eco-sensitive attitudes and behaviors can be understood as a form of enlightened self-interest. More than…

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Consumers

COURTING THE MEXICAN APPAREL CONSUMER

Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits within the country. According to The Economist, Mexico may be one of the ten…

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Retail/Brands

Rethinking Underthings

When it comes to what people want in their most intimate apparel items, it is the same softness and comfort they have always held dear – plus, perhaps, some performance…

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Supply Chain

Turning Back to the Real Thing

Cotton prices have returned to historical averages, and that is good news for both the apparel industry and consumers. When cotton prices spiked in March 2011, some retailers and manufacturers…

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Consumers

Smart Clothes for Smart Workouts

On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts.  And more…

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Supply Chain

Finding Stability

One year ago, cotton prices were soaring and the apparel industry feared consumers would react by curtailing spending. Although prices on cotton apparel did increase, shoppers have continued or increased…

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Consumers

Willingness to Pay More for Natural Fibers

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