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Fiber Preferences

Fiber Preferences

Supply Chain

Consumers Want More Natural Fibers — Here’s How to Innovate & Give Them What They Want

A recent viewing of a show about tiny houses featured a man who needed to get rid tons of “stuff,” including a lot of clothes, before his family could transition…

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Retail/Brands

A Celebration, So Spread the Word: World Cotton Day & the 50th Anniversary of the Seal of Cotton

As World Cotton Day took place October 7, it’s an opportune time for brands and designers to note the celebration of another cotton event: the 50th anniversary of the Seal…

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Consumers

Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton

In a matter of days, countries around the globe will be recognizing World Cotton Day, an event held annually on October 7 as both a celebration of cotton and an…

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Supply Chain

Don’t Miss These Opportunities Presented by Clothing Labels

New York Fashion Week just wrapped, and with it and all the crowds, glamour, and fabulous apparel. But one of the most important parts of any garment – something that’s…

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Supply Chain

Here’s Why Brands Should Use More Natural Fibers – And Some Who Already Are, With Success

With wildfires, drought, flooding, and a never-before-seen tropical storm that hit the desert areas of California recently, climate change is dominating headlines around the globe. Concurrently, consumers are interested in…

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Supply Chain

Why Fashion Needs to Make a Bigger Effort to Be “Plastic Free”

During the pandemic, the fashion industry waxed poetic about taking a look at itself and the amount of clothing and number of deliveries it was pumping out. A few short…

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Retail/Brands

Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

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Retail/Brands

Here’s Why the Seal of Cotton Can Benefit Fashion Brands

It’s been 50 years since the Seal of Cotton trademark was introduced. That’s a lot of time filled with a lot of memories, many of them made while wearing cotton…

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Retail/Brands

Here’s Why Brands Are Leaning into Natural Fibers

When it comes to sustainability, apparently there is a disconnect between what shoppers want and what retailers offer. In a survey from First Insight, the predictive analytics firm found consumers…

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Consumers

International Day Explains Why Cotton is More than Just a Commodity

This October 7 will mark the official United Nations (U.N.) World Cotton Day, when this humble plant and fiber is acknowledged not just for the fabric it brings to the…

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