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Fiber Preferences

Fiber Preferences

Media

Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

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Activewear Research – Q&A

 

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Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans to turn to home workout routines.…

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Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural fiber being linked with performance features,…

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Media

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into a $44 billion business in America…

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Updating Favorites

This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for his supporting role as Rocky Balboa in Creed, the latest sequel to the Rocky…

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Get Active

Take less time to read the scorecard and more time to read the hole. — Chi Chi Rodriguez, PGA Golfer The United States has a large population of Hispanic Americans,…

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Top Performances

When it comes to working out, there are plenty of apparel options out there — from traditional sweats and tees, to athleisure to performance active. According to the Global Industry…

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A Matter of Comfort

When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…

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