Denim
Denim
Articles
Denim is Growing
Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of course. But do other markets like…
Articles
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's work pants with copper rivets in…
Articles
Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only advance eco-related laws, but it will…
Articles
Denim with a Twist
Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras and internet capabilities. Brac
Articles
A Perennial Favorite
Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options as they head to school each…
Articles
Celebrating 10 Years
America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted on to buy a lot of…
Articles
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales, jeans remain the top bottomswear item…
Articles
Active Pursuit
The old adage, “If you can’t beat ’em, join ’em,” may — to some extent — be surfacing in the denim world right now. We’re talking about denim makers looking…
Articles
Prepare Accordingly
Okay, so remember a little bit ago when the death knell was rung for denim? When athleisure was going to run it out of town on a rail? Well, something…